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市场总监-快速扩张的教育集团

Beijing
Permanent
  • Apply
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Bullet points

  • 共完成3轮融资,累计金额近1亿元人民币,目前在加速发展全国业务;

  • 作为公司核心管理团队中的一员,直接汇报CEO

About Our Client

成立于2014年,是第一家通过将精英人才 "产品化",为中国家庭提供优质的教育问题解决方案,从而创造价值的教育科技公司。

Job Description

制定市场团队整体策略和财务预算, 全面负责统筹公司市场职能,包括但不限于付费市场投放、品牌公关推广、对外合作、用户运营,以支持公司业务的短期、中期和长期发展战略;
优化和完善市场团队架构,带领市场团队从渠道导向到功能导向转型,根据组织架构组建相应团队,并为团队设立清晰目标与绩效管理系统;
负责线上市场投放,为销售团队吸引高质量的销售资源,并不断优化和提升线上投放的投入产出比及用户获取成本等核心财务数据;
建立市场团队统一数据系统,基于数据不断优化现有以及新市场渠道投放的投资回报率;
负责公司品牌的管理,包括但不限于优化现有品牌定位、品牌管理、品牌投放等;
负责管理公司现有品牌项目--奖学金项目,以实现公司在战略市场的占有率及品牌曝光度;
与公司CEO和其他高级管理团队合作,建立公司公共关系形象。

The Successful Applicant

具有8-10年的垂直领域成功的市场工作经验;
具有创业公司市场工作经验;
具有基于数据、投资回报分析的线上、线下付费市场推广工作经验;
管理过50人以上、多层级的市场管理经验;
具有成功的品牌管理经验;
顶尖的教育背景,有海外经历优先。

What's on Offer

作为公司核心管理团队中的一员,期待候选人其他高级管理团队一起完成公司的愿景和使命。作为具有创业文化的公司,候选人需要具有好胜心、诚信可靠、成长心态、结果导向,具有自驱力与行动力快速达成目标,在快速变化的环境中快速学习的能力,同公司共同成长。

Contact:
Sara S Liu
Quote job ref: 4128912
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市场总监-快速扩张的教育集团

Job summary

Job function:Marketing & Communications
Industry:Professional Services & Consultancy
Location:Beijing
Contract type:Permanent
Consultant name:Sara S Liu
Job reference:4128912

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