Associate Director Shopper Marketing

Houston Permanent $130,000 - $150,000
  • Reporting to the CMO, your role is to drive shopper marketing for the entire U.S
  • Growing CPG company in essential goods and organic products category

About Our Client

Our client is a growing consumer goods company in the essential and organic products category.

Job Description

Reporting to the VP of Marketing, this role is a good fit for a Data-driven and entrepreneurial professional, who will be responsible for the execution of our client's shopper marketing strategy and will identify opportunities to broaden our awareness and trial, while maintaining a healthy profit margin.

You will:

  • Lead the annual strategy development and execution of shopper marketing plans to activate against the key shopper insights
  • Partnering with the Category, Brand, and Sales teams to identify key Insights and activation opportunities
  • Champions internal learning/opportunities and operating routines - internal best practices while also challenging the organization to adopt external best practices/capabilities
  • Build strategic alliances with non-competing CPG companies to maximize marketing investment and reach new shoppers
  • Works closely with the E-commerce team across portfolio to drive demand generation on pure play and omnichannel platforms
  • Leads retail marketing planning that conveys a mastery understanding of conversion driving messaging, traffic driving media, solution-based selling, understanding of core shopper behaviors and insight recognition
  • Expert in project management developing clear, efficient plans that include cross-functional alignment and agency execution
  • Cultivates internal and external relationships to enhance shopper marketing capabilities, serving as a key resource in advancing customer objectives
  • Leverages industry relationships, shopper trends and competitive analysis to identify and build strong, effective and business growing solutions People Leadership & Development
  • Data oriented with a penchant for setting clear KPIs and driving execution, tracking and optimization of plans throughout the year, to maximize ROI

The Successful Applicant

The ideal candidate must have:

  • An undergraduate degree is required. An advanced degree in business, technology or related field is a plus.
  • Minimum of 8 years of professional experience in developing and executing shopper marketing plans across a variety of US retailers and leading multiple shopper marketing teams in large and small companies.
  • Experience building a shopper marketing function from scratch is a plus.
  • A deep understanding of the omnichannel nature of retailers and interaction between pure play, omnichannel and brick & mortar is key.
  • Proactive and collaborative leader who can lead change in a collaborative manner and enhance the knowledge of the organization in the Shopper Marketing space.
  • Strong interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally
  • Self-starter with high degree of independence.
  • Bilingual: Spanish is preferred but not required.

Personal Characteristics

  • Strong passion to succeed and always act in the company's best interest. A high energy person with a positive, can-do attitude.
  • Strategic leader and entrepreneurial mindset who is a self-starter with a strong drive for results and success. One with a competitive attitude with a "will to win" in the market, and one who can make agile decisions with imperfect data.
  • Sets personal stretch goals and objectives and develops plans to meet them.
  • Ability to preplan, prioritize, and organize multiple sales objectives and initiatives.
  • A team player who collaborates and works closely with other functional areas in the organization.
  • Develops high performing collaborative teams.
  • Able to adapt messaging and influence all levels within the organization.
  • Well organized, disciplined with excellent time management skills.
  • Boardroom presence with hands-on disposition.
  • Adaptability and able to deal with ambiguous situations.
  • Transparent, open, and frequent communications style with excellent presentation skills.
  • Impeccable integrity, business ethics, and sound judgment.
  • Potential for growth as a leader within the organization.

What's on Offer

A great opportunity to excel in a shopper marketing leadership role for a growing company, with national presence in retail and e-commerce.

You will lead 1 direct report and have direct access to the Executive Board and strategic decision making.

You must be open to relocate to Houston, TX.

Zuca Palladino
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Zuca Palladino
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