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Chief Marketing Officer - FSI Sector - Jakarta based

Jakarta Permanent View Job Description
The Chief Marketing Officer (CMO) will be responsible for developing and implementing effective marketing strategies to drive growth and brand awareness in the FSI industry. This leadership role requires a strategic thinker with a strong background in marketing, particularly within the FS and digital sector.
  • A reputable and well-established Financial Services brand.
  • Exciting opportunity.

About Our Client

This is a large-scale organisation operating in the Financial Services industry, known for its commitment to delivering quality services and innovative products. With a strong presence in the market, the company is focused on growth and excellence

Job Description

As a Chief Marketing Officer (CMO) who will report to the CEO, your main responsibilities will include:Strategic Leadership & Brand Transformation

  • Develop and execute a comprehensive marketing strategy that rejuvenates the brand, enhances relevance, and builds trust across diverse customer segments.
  • Lead brand repositioning initiatives to align with evolving customer expectations and market dynamics.
  • Champion storytelling and purpose-driven marketing to differentiate the brand in a competitive landscape.
  • Overseeing branding, advertising, and promotional campaigns to enhance market presence.

Digital Marketing & Customer Acquisition

  • Oversee digital acquisition strategies across paid media, SEO/SEM, social, and programmatic channels to drive qualified leads and conversions.
  • Implement data-driven marketing models (e.g., Marketing Mix Modeling, attribution frameworks) to optimize spend and measure impact.
  • Collaborate with product and data teams to personalize customer journeys and improve engagement across digital touchpoints.
  • Managing and optimising the marketing budget effectively.

Customer Insights & Market Intelligence

  • Leverage analytics and research to understand customer behavior, identify growth opportunities, and inform campaign strategies.
  • Build and refine customer personas to guide targeted messaging and product-market fit.
  • Monitor competitive landscape and emerging trends to ensure marketing strategies remain innovative and effective.

Team Leadership & Cross-Functional Collaboration

  • Lead and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and continuous learning.
  • Partner with Sales, Product, and Operations to align marketing efforts with business goals and customer needs.
  • Manage external agencies and strategic partnerships to amplify brand reach and campaign effectiveness.



The Successful Applicant

A successful Chief Marketing Officer (CMO) should have excellent communication in both Bahasa and English, and ideally comes from Financial Services background (insurance and/or banks preferred), Other requirement include:

  • Total of at least 15+ years of progressive marketing leadership experience, ideally in insurance, banking, fintech, or consumer services.
  • Proven success in digital marketing, customer acquisition, and brand transformation.
  • Strong analytical mindset with experience in marketing technology, CRM, and data platforms.
  • Exceptional communication, leadership, and stakeholder management skills.
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Proven expertise in developing and implementing marketing strategies.
  • Strong leadership and team management skills.
  • Excellent understanding of the insurance industry and market dynamics.
  • Exceptional communication and stakeholder management abilities.
  • Proficiency in data analysis and decision-making based on insights.
  • Innovative thinking with the ability to drive change and deliver results.
  • We might also be accepting great potential candidate as Head of Marketing who is ready to step up her/his career as CMO.

What's on Offer

  • Opportunity to lead and shape the marketing strategy of a prominent organisation.
  • Competitive benefits package and professional development opportunities.
  • Collaborative and supportive work environment in a well-established company.
  • Chance to make a significant impact on the company's growth and market presence.



If you are ready to take on this exciting leadership role as Chief Marketing Officer (CMO), we encourage you to apply.

Contact
Imeiniar Chandra
Quote job ref
JN-112025-6878801

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Financial Services
Location
Jakarta
Contract type
Permanent
Consultant name
Imeiniar Chandra
Job reference
JN-112025-6878801
Imeiniar Chandra profile photo
Page Executive
Imeiniar Chandra LinkedIn
Senior Partner

Imeiniar is a Senior Partner at Page Executive, based in Jakarta. She leads executive search across Indonesia, specialising in senior hires within Digital, Technology, HR, Marketing, and Commercial functions, with a focus on start-ups and high-growth...

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