Chief Marketing Officer - Software
About Our Client
Our client is a SaaS business selling their specialised products and services to clients across the world. They software brings a new stage in digitisation and AI to allow and real-time data and better decision making abilities to their clients. Singapore headquartered they now look for the next phase of growth with this critical hire.
- Through setting clear and measurable goals, create and drive the Go-To-Market strategy for products and services across the markets
- You will drive the evolution of the brand positioning through understanding the target market as well as being visible across relevant platforms
- Collaborate and lead across the business as the key pillar for Marketing
- Develop a scale-able growth strategy which matches the growth objectives of the business
- Set clear objectives in relation to Digital Marketing, Lead Generation, Budgets & Forecasts as well as team structure and capabilities
The Successful Applicant
- Proven track record building and running personalised inbound/outbound marketing campaigns
- Ability to drive consistent sales revenue growth in a b2b SaaS business
- You must be a driven, organised and self-motivated
- Strong analytical and writing skills.
- Demonstrable experience developing and executing a clear go-to-market plan for a b2b business including targeted paid advertising, online and offline events and content marketing
What's on Offer
This is a great time to join a fast growing technology business with only one key pillar needed for this next phase of their global growth plan, that is the Chief Marketing position. You will work hand in hand with the CEO and COO to drive business objectives and growth plans.