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Chief Marketing Officer

Lisbon Permanent €100,000 - €120,000 per year View Job Description
The CMO will define and implement the marketing strategy and promote the company services to corporate clients, B2B influencers and agencies. He/she will play a key role in the company's growth and expansion by generating qualified leads, reinforcing brand awareness and optimizing new customer acquisition.
  • Innovative project based in Lisbon
  • Strong IT player

About Our Client

Our client is a an IT Company

Job Description

  1. Defining and implementing marketing strategy
  • Develop and manage B2B marketing strategy in line with the company's business objectives.
  • Define target market segments and differentiating value propositions.
  • Implement marketing campaigns (digital and traditional) to promote the company's services.
  • Follow market trends, identify customer needs and monitor competition.
  1. Lead Generation and Customer Acquisition
  • Design lead generation campaigns across multiple channels (emailing, social networks,webinars, SEO/SEA, content marketing, etc.).
  • Optimize customer conversion and retention rates.
  • Work closely with the sales team to align lead generation and sales strategies.
  1. Digital Marketing and Inbound Marketing
  • Develop digital marketing strategies to increase online visibility (SEO, SEA, content marketing, social networks).
  • Design and oversee the creation of relevant content to attract and engage the company decision makers and customers (white papers, case studies, blogs, videos, etc.).
  • Manage CRM and marketing automation tools to improve campaign effectiveness.
  1. Budget and KPI management
  • Manage the marketing budget, ensuring optimum return on investment (ROI).
  • Define key performance indicators (KPIs) and monitor marketing campaign results.
  • Analyze data to adjust strategies in real time and achieve performance targets.
  1. Partner Relations and Events
  • Develop and manage partnerships with key industry players (suppliers, agencies, media).
  • Organize B2B events (conferences, trade shows, webinars)
  1. Market Animation and Coordination
  • Develop specific strategies for each target market based on local needs and opportunities.
  • Coordinate marketing actions for each market with local teams and partners.
  • Lead and structure market-specific campaigns to maximize sales and marketing impact.

The Successful Applicant

Technical skills:

  • Excellent command of B2B digital marketing techniques (SEO, SEA, lead generation, content marketing).
  • Solid experience with CRM and marketing automation tools.
  • Perfect command of IT/technology market issues and trends.
  • A very good track record in the IT/technology sector.



Managerial skills:

  • Ability to work closely with sales, product and management teams.
  • Analytical mindset and ability to make data-driven decisions.



Interpersonal skills:

  • Excellent oral and written communication skills.
  • Team spirit, ability to motivate and unite teams around a common project.



Profile we are looking for:

  • Education: 5 years' higher education in marketing, business or related disciplines.
  • Experience: Minimum 7 to 10 years'experience in B2B marketing in an ESN or software company
  • Languages: Fluency in English (written and spoken) is essential. Spanish is a plus

What's on Offer

Interesting salary offer and a very interesting and innovative project in the Portuguese landscape.

Contact
Tiago Henriques
Quote job ref
JN-032025-6692531

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Technology Media & Telecoms
Location
Lisbon
Contract type
Permanent
Consultant name
Tiago Henriques
Job reference
JN-032025-6692531
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Page Executive
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Located in Lisbon, Portugal, Tiago is an expert in Finance, Private Equity, Shared Services Centres (SSC), Technology (IT) & Consultancy recruitment for C-Level and Senior Leaders. 

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