China GM -Skincare

Strategy & Channel Development

• Develop and execute online sales strategies across major e-commerce platforms.
• Explore and implement offline retail strategies within regulatory guidelines.
• Manage and motivate distribution partners to meet sales targets and deliver excellent consumer experience.
• Collaborate with marketing agencies and global teams on channel-specific communications, promotions, and brand-building initiatives.

Sales & Marketing Execution

• Work with distribution teams to ensure accurate sales forecasts, smooth product imports, and timely marketing asset updates.
• Maintain pricing discipline across all channels.
• Lead marketing plans to enhance brand recognition, consumer engagement, and conversion.
• Coordinate consistent marketing and education programs across channels to support resellers.

Financial & Operational Management

• Own local P&L, develop budgets, KPIs, and allocate resources for efficiency and profitability.
• Prepare forecasts and reports to monitor performance and recommend investment shifts.
• Liaise regularly with head office to align product supply, marketing assets, and stock forecasts.
• Manage agency deliverables, budgets, and local training programs ensuring compliance with regulatory and company standards.
• Recruit and lead the local team to execute market strategy.