Commercial Director - Leading Beverage

Thailand Permanent View Job Description
We are partnering with a market-leading FMCG organization with a long-standing heritage in Thailand and Southeast Asia. As part of their strategic transformation, they are seeking a commercially astute and visionary Commercial Director to lead the national sales function and elevate their market leadership position.
  • The opportunity to shape and lead commercial team
  • High visibility and decision-making authority.

About Our Client

Our client is the leading FMCG firm

Job Description



  • Develop and execute commercial strategies to meet revenue and market share targets
  • Lead and coach sales, trade marketing, and channel teams across multiple regions
  • Optimize distributor partnerships and in-market execution
  • Leverage data to drive pricing, promotion, and category management strategies
  • Collaborate closely with marketing, supply chain, and finance to ensure seamless go-to-market execution

The Successful Applicant

  • Minimum 15 years of experience in FMCG sales, with at least 5 years in a senior leadership role such as Sales Director, Head of Sales, or GM Commercial.
  • Experience in beverage is a strong plus
  • Proven success managing both Modern Trade and Traditional Trade at a national level, including direct distributor and key account relationships.
  • Strong leadership track record in driving large commercial teams and managing cross-functional collaboration within a matrix organization.
  • Strategic and analytical mindset with hands-on experience in sales forecasting, trade spend management, and P&L ownership.
  • Fluent in both Thai and English, with excellent communication, negotiation, and stakeholder engagement skills.



What's on Offer

This is a rare opportunity to join a top-tier FMCG company at a pivotal growth stage. The role offers strategic impact, direct access to top leadership, and the chance to lead a transformative agenda across the commercial landscape.

Contact
Pla Lertsiri
Quote job ref
JN-072025-6798114

Job summary

Function
Sales
Subsector
Sales Subsector
Industry
Consumer & Retail
Location
Thailand
Contract type
Permanent
Consultant name
Pla Lertsiri
Job reference
JN-072025-6798114

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