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Fashion Brand Director - Retail

Bangkok, Bangkok Province Permanent View Job Description
The Head of Licensed and Owned Brands is responsible for leading the strategic direction, growth, and performance of the company's brand portfolio. This role drives brand equity, market expansion, and commercial success through integrated marketing strategies, cross functional leadership, and data driven decision making.
  • Strategic Ownership with Direct Business Impact
  • Career Acceleration Through Portfolio Complexity

About Our Client

The company is a well-established player in the retail industry, managing a diverse portfolio of brands. With a focus on delivering quality and innovation, the organisation operates across multiple markets, supporting its employees with robust resources and a collaborative environment.

Job Description

Brand Strategy and Growth

  • Develop and execute comprehensive brand and marketing strategies aligned with corporate objectives and revenue targets.
  • Strengthen brand positioning, visibility, and equity to enhance competitive advantage and increase market share.
  • Evaluate opportunities for new brands, licensing partnerships, and product launches based on commercial feasibility and profitability analysis.



Marketing Leadership

  • Establish and implement innovative marketing frameworks, policies, and initiatives aligned with consumer trends and business priorities.
  • Oversee the creation and execution of integrated marketing campaigns, brand guidelines, and communication assets to ensure consistency across all channels.
  • Ensure brand storytelling and visual identity standards are maintained across platforms and markets.



Portfolio and Cross Functional Management

  • Manage and optimize a portfolio of licensed and owned brands, ensuring each brand meets performance and growth objectives.
  • Collaborate closely with product development, sales, merchandising, and other internal teams to identify business opportunities and support successful launches.
  • Provide strategic direction and leadership to brand teams, ensuring alignment with organizational goals.



Market and Financial Analysis

  • Analyze consumer insights, market trends, competitor performance, sales forecasts, and financial metrics to guide brand decisions.
  • Monitor brand performance and implement corrective strategies to maximize effectiveness and profitability.



Budget and Performance Oversight

  • Lead marketing budget planning and allocation to ensure cost efficiency and strong return on investment.
  • Track campaign performance and optimize spending based on measurable results and strategic priorities.

The Successful Applicant

  • Bachelor's degree in Business Administration, Marketing, Advertising, Economics, or a related discipline.
  • Minimum 10 years of relevant experience in brand management, marketing strategy, or related fields, with proven leadership or team management responsibility.
  • Demonstrated experience managing brand portfolios, preferably within the fashion industry.
  • Strong analytical, strategic thinking, and problem solving capabilities.
  • Excellent written and verbal communication skills with the ability to influence stakeholders at all levels.

What's on Offer

  • Competitive salary
  • Attractive allowances to support your role.
  • Opportunity to work in a leading organisation.
  • Permanent position with long-term career prospects.
  • Engaging and supportive company culture.



Contact
Pla Lertsiri
Quote job ref
JN-022026-6953664

Job summary

Function
Sales
Subsector
Sales Subsector
Industry
Consumer & Retail
Location
Bangkok
Contract type
Permanent
Consultant name
Pla Lertsiri
Job reference
JN-022026-6953664

About Page Executive

Page Executive are inclusive Recruiters and Hirers, as reflected in our Clear Assured Platinum Standard Accreditation from the Clear Company. We are passionate about attracting diverse talent and are committed to ensuring our processes are inclusive and supportive.