Global Head of Marketing

Hong Kong Permanent HK$1,000,000 - HK$1,200,000 per year
  • Industrial business solutions
  • Strategic and tactical

About Our Client

Our client is one of the leading solutions providers in the industrial sector. This role presents exciting opportunities in leading and driving global marketing strategies, initiatives and campaigns down to the regions. This position will develop, and manage the overall marketing vision and strategies for the company and lead a repositioning programme to differentiate, elevate and take the brand to its next level of growth.

Job Description

This position is both strategic and tactical, being part of the leadership team and driving a global marketing function. The incumbent will be responsible for defining customer segmentation and needs through insights and analysis. He or she will lead the development and implementation of global integrated marketing strategies and plans to connect key messages across all touchpoints and regions.

Reporting into the CEO he or she will be responsible for developing and implementing innovative multi-channel, multi-segment marketing strategies based on industry-leading insight that increase brand awareness, relevancy, and generate bottom-line impact. He or she will adopt a data-driven approach to drive marketing planning, brand storytelling, go-to market strategies, and re-designing of customer journey to address customer needs and create desire

This role will also be responsible in building marketing organization capability and upskilling the teams by leading recruitment, coaching, training and personal development. Through monitoring customer leads and data across their digital touch points, this position will drive digital acquisition, lead conversion, and ultimately business growth.

The Successful Applicant

  • Strategic thinking skills, leadership, and a highly developed set of integrated marketing skillsets
  • Degree in Marketing, Communications, Business or related disciplines.
  • At least 15 years of relevant experience and proven success in developing and implementing strategic brand marketing
  • Strategic and commercial acumen to navigate different markets, elevate the brand and lead the development and execution of strategies on the ground.
  • Global or international working experience is essential
  • Strong leadership who is highly agile and capable of working in a multicultural and remote context to bring out the full potential of the teams across regions.
  • Well-polished in stakeholder management.
  • Demonstrable capability of driving innovation and excellence with creativity, flexibility and an open-mind.
  • Native English is preferred

What's on Offer

This is a unique opportunity for a dynamic, entrepreneurial leader to shape and build the world's next breakthrough industrial solutions brand.

Michelle Lo
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Job summary

Marketing & Communications
Marketing & Communications Subsector
Business & Support Services
Hong Kong
Contract type
Consultant name
Michelle Lo
Job reference

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