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- Global Marketing Director for an iconic British brand
- Opportunity to progress further within the organisation
About Our Client
JCB is one of the largest privately owned engineering and manufacturing companies in the UK and the World's third largest manufacturer of construction machinery. With a global presence and manufacturing facilities on 4 continents, they employ over 15,000 people worldwide and produce over 400 different products. With a trusted brand that is synonymous with world class innovation. JCB design and build machines for hard work and reliability, using only the most advanced technology and techniques. They produce a broad spectrum of machines from 800kg to nearly 50 tonnes for markets including traditional construction through to defence, waste recycling and agriculture. JCB's success is built upon constant customer focus and innovation in everything they do. "Always looking for a better way". JCB is leading the sector with Road to Zero technologies including the widest range of electric machines and pioneering work on hydrogen combustion technology.
Job Description
This is a high profile role reporting directly to the JCB Executive board with regular and direct contact with the shareholders. As the Global Marketing Director you will play a crucial role in the ongoing success and growth of the JCB business. The role manages the complete global marketing activity for the JCB business but also has responsibility for the continued success of the family owned brand.
- Building the brand - "using innovation to drive the road to zero emissions technology" Always looking for a better way. Developing brand pillars and content strategy arising
- Developing campaigns to launch new products, technologies and services
- Developing CRM (Sales Force.com) systems with Dealer Development and Sales regions around the world
- Building the marketing team at JCB World HQ and guiding the regional based marketing personnel,
- Working with product management teams and engineering to create communications strategies for new products and services, communications around technology roadmaps and future zero emission leadership
- Ongoing development JCB's online landscape on jcb.com and expanding e-commerce.
The Successful Applicant
A minimum of a bachelor's degree or related graduate degree, including demonstrated global business, international business, and global marketing communications experience.
Experience in the areas of international markets, foreign cultures, and international business operations is ideal. Trucking, automotive, construction and or agricultural "high value machinery" experience ideal. Creativity, management, research, branding, analytical, and marketing skills are essential.
What's on Offer
To reward you for your hard work, JCB will work with you to support your career progression and development. JCB will provide a competitive salary, car allowance (ULEV salary sacrifice) scheme company pension scheme, medical insurance and dental care schemes, access to the company's healthy living centre, 33 days annual leave and flexibility around daily start and finish times.
You will also have access to JCB's Reward Hub - giving you fantastic savings across a huge range of high street retailers, as well as access to exclusive company perks such as our Cycle to Work Scheme.
*Any direct applications will be forwarded to Page Executive.
Job summary
- Function
- Marketing & Communications
- Subsector
- Marketing & Communications Subsector
- Industry
- Industrial
- Location
- Uttoxeter
- Contract type
- Permanent
- Consultant name
- Rob Bales
- Job reference
- JN-012023-5918024
