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Head of Marketing (Pharma)

Barcelona City, Catalonia Permanent View Job Description
The role will lead the strategic development of the company's portfolio in Spain and play a key part in future product launches.
  • Growing pharmaceutical affiliate
  • Head of Marketing (pharma)

About Our Client

Growing pharmaceutical affiliate, focused on Specialty Care and committed to innovation and patient value

Job Description

Strategic & Operational Leadership

* Define and drive the marketing strategy for the company's specialty portfolio, ensuring alignment with global guidelines and local business objectives.

* Lead the development and execution of brand plans, including forecasting, positioning, segmentation, lifecycle management and competitive strategy.

* Oversee launch readiness for upcoming indications and new products, ensuring cross functional alignment (Medical, Market Access, Sales, CX).

Team Management & Cross-Functional Collaboration

* Lead, coach and develop the Marketing team, fostering analytical excellence, innovation and strategic thinking.

* Work closely with Sales Leadership to ensure seamless integration of marketing and field strategy, maximizing impact on patient and prescriber engagement.

* Partner with Medical Affairs, Market Access and other internal stakeholders to drive coordinated brand initiatives.

Customer & Market Insights

* Leverage deep market analysis, customer insights and data to guide strategic decisions and identify growth opportunities.

* Build strong relationships with key external stakeholders, including scientific societies, expert groups, patient organizations and hospital networks.

Innovation & Patient-Centricity

* Promote a modern marketing approach, including digital initiatives, omnichannel engagement and patient activation programs.

* Drive initiatives focused on understanding and optimizing the patient journey, identifying barriers to diagnosis, referral and treatment.

The Successful Applicant

Professional Experience

* Minimum 8-12 years of experience in pharmaceutical marketing, ideally in Specialty Care.

* Proven track record in launch management, brand building and strategic marketing excellence.

* Experience in a commercial organization that values cross-functional collaboration and modern engagement models.

Leadership & Skills

* Demonstrated ability to lead and develop teams.

* Strong analytical mindset and experience with forecasting, budget planning and performance tracking.

* Excellent communication, influencing skills and stakeholder management.

* Ability to manage complexity and work in highly cross-functional environments.

Background

* University degree in Life Sciences, Pharmacy, Business or related disciplines; an MBA or postgraduate degree is a plus.

* Fluency in English and Spanish; additional languages are an asset.

What's on Offer

* A strategic leadership role with impact on the company's growth trajectory.

* The opportunity to lead launches and influence the evolution of the Specialty Care portfolio.

* A dynamic environment that values innovation, collaboration and patient-focused solutions.

Contact
Andrea Sileo
Quote job ref
JN-012026-6929471

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Life Sciences
Location
Barcelona City
Contract type
Permanent
Consultant name
Andrea Sileo
Job reference
JN-012026-6929471
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Page Executive
Andrea Sileo LinkedIn
Senior Partner

Andrea focuses on Head Hunting of C-Levels and General Management across Healthcare, Pharmaceuticals, Medical Devices, Life Sciences, and Human Resources (HR) in Barcelona and Madrid, Spain.

Read more about Andrea Sileo

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