Head of Marketing
Great opportuinty to manage different portfolios
Being the key person to design and mareketing strategy
About Our Client
Our client is a sporting goods company with with internationally recognized brands, offering of sports equipment, apparel, footwear, and accessories covers a wide range of sports, including tennis, badminton, golf, American football, soccer, baseball, basketball, alpine skiing, snowboarding, cross-country skiing, fitness training, cycling, running, hiking, and diving.
Achieve Brand Success: grow and champion portfolio brands to the podium of their respective choices of WTP (target consumers, activities)
a) Consumer: clearly define consumer segmentation, select and align target consumer groups, develop consumer profiles and brand choice of communication strategy
b) Brand equity: create compelling brand value proposition, based on consumer insights to adopt or adapt global brand equity and assets to win the heart, mind and wallet of target consumers, seek alignment with brand and functional stakeholders (local, region and global)
c) Champion of brand experience and brand-to-consumer story telling based on brand equity, local choices of focus, seasonal commercial plans thru all identified consumer touch points such as and not limited to domains of digital marketing, community marketing and retail marketing
d) Brand KPI's: brand awareness, preference, purchase intention and consumer perceived brand equity
Achieve Business Success thru effective consumer engagement of target thru effective consumer engagement of target consumer groups and make brand the fundamental growth driver for the long run.
a) Owner of A&P working budgets: propose and champion effective and smart investment of marketing working budget thru project based planning, ROI conscious decision making
b) Marketing operation: the subject owner of consumer engagement to define and implement consumer funnel tactics and measurements.
c) Own and lead delivery of brand-to-consumer assets and consumer initiatives throughout the go-to-market process
d) Relentlessly seek growth opportunities, define and develop Consumer Engagement Building Blocks for the portfolio as well as brand specifics to grow consumer base and improve consumer lifetime value
e) Achieve business KPI's of : tracked consumer base, traffic, conversion.
Achieve Organization Success of marketing functional capabilities and elevating overall go-to-market organization consumer engagement knowledge
a) Develop marketing organization in line with and even ahead overall business growth (people, process, tools, knowledge and skills)
b) Provide peers and working partners with facts based constructive feedbacks, inputs on functional execution efficiency, effectiveness and brand dedication personnel performance review
c) Proactively seek functional solutions and standards alignment with functional peers
d) Lead effective collaboration with other marketing stakeholders.
The Successful Applicant
Under-graduate from well-established universities
Preferred with management and leadership education such as MBA
- 10~15 years of marketing experiences
- Commercial project leadership experience, e.g., new product launch, category management and growth projects
- P&L and business planning experience
- Cross cultural communication /leadership experience
What's on Offer
Great company culture.