Head of Marketing

Madrid Permanent
  • International start up company
  • High Growth Business

About Our Client

International start up company

Job Description

  • Develop the Communication and Marketing strategy in close collaboration with GM for Spain.
  • Leverage all communication channels (social media, press relations, public relations, local website, events, etc.) to ensure the company is seen as a thought leader.
  • Select and manage external providers (freelancers or agencies).
  • Work closely with the Community team to ensure our communication campaigns are relevant to our local audience.
  • Develop and manage the Marketing Plan with a specific focus on local Field Marketing and generating demand from larger clients.
  • Manage team for Spain, including direct management of local Field Marketing Manager and Communication Manager, and work closely with central roles dedicated to Spain: Acquisition Manager, Product Marketing Manager, Content Manager.
  • Provide feedback to central teams to ensure central programs and initiatives meet the needs of the Spanish market.
  • Own local country marketing budget and KPI dashboard and regularly update sales teams and marketing teams on progress. Field Marketing KPIs will include: MQL creation, Conversion rate from MQL to SQL and Opportunities, etc. Communication KPIs will include: website traffic, social media followers & engagement rates, overall brand visibility, etc.

The Successful Applicant

  • 12 to 15 years of marketing experience preferably in the B2B industry, and preferably in an organisation that has already scaled.
  • Capacity to structure your role: this is a job creation so you need to have enough experience in a similar role to know how to structure your missions and objectives -- and do this while other functions are getting off the ground as well.
  • Generalist skill set: ideally you are comfortable with different marketing functions, including demonstrated expertise on Communications issues (PR, Social Media, Content, etc.), and experience driving lead generation programs (online and offline).
  • High level of comfort with a matrix environment.
  • Superior project management and communication skills as you will be working on several projects at once in a fast-paced environment and will need to collaborate with many teams internally.
  • Successful track record of managing a small team of marketing professionals.
  • Ability to think about marketing strategy, but also to put the action plan in place, coaching the people in your team in the process.
  • High comfort level with a fast-changing environment.
  • Spanish native speaker and highly fluent in English.

What's on Offer

High Growth Business

Jaime Cristobalena
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Job summary

Marketing & Communications
Marketing & Communications Subsector
Professional Services & Consultancy
Contract type
Consultant name
Jaime Cristobalena
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