Save Job Back to Search Job Description Summary Similar JobsLead brand transformation at a top-tier consumer electricals companyExciting opportunityAbout Our ClientOur client is a leading brand in the consumer electricals and home appliances space, part of a reputed diversified business group. The organization is known for its innovation-driven mindset, commitment to quality, and customer-centric approach. It is currently undergoing a brand transformation journey, aiming to build a future-fit, digitally forward identity that resonates with modern consumers.Job Description· Location: Delhi / NCR· Reporting To: Chief Marketing Officer· Team Leadership: 15-20 direct/matrix reports· Stakeholder Engagement: Cross-functional collaboration with BU Heads, Sales, Category, HR, and senior leadership including MD/CEOWhat You'll Lead:* Brand Strategy & Identity: Define and refresh brand architecture, customer segmentation, and long-term positioning.* Integrated Marketing: Drive ATL, BTL, digital, and regional campaigns with a unified brand voice.* Creative & Content Excellence: Oversee creative development, agency partnerships, and in-house content teams.* BU Marketing Plans: Align marketing roadmaps with business unit goals, KPIs, and activation strategies.* Channel & Trade Marketing: Build feedback loops with channel partners and drive market share through targeted promotions.* Digital & PR: Lead digital storytelling, social media, and PR to build a premium brand presence.The Successful Applicant15+ years of deep experience in building consumer brands.Should have handled large scale, complex marketing operations in traditional distribution set ups.A forward thinker, should have depth of knowledge across all facets of marketing and passion to transform the organisation into a future-fit brand at the leading edge of consumer marketing.Prior experience in Consumer Durables/ Appliances, FMCG or D2C and demonstrated ability to work in matrixed environments will be an added advantage.Some prior experience in Product Management, Consumer Insights is importantA self-starter with ability to build relationships with and influence internal teamsMust have proven ability to multitask and deliver key projects at a fast paceWhat's on Offer· Opportunity to lead and shape the marketing strategy of a prominent organisation.· Collaborative and supportive work environment in a well-established company.· Chance to make a significant impact on the company's growth and market presence· Competitive benefits package and professional development opportunities.ContactAmardeep RanaQuote job refJN-092025-6844944Job summaryFunctionMarketing & CommunicationsSubsectorMarketing & Communications SubsectorIndustryConsumer & RetailLocationNew DelhiContract typePermanentConsultant nameAmardeep RanaJob referenceJN-092025-6844944
