Head of Trade Marketing (OFF TRADE)

Madrid Permanent
  • Head of Trade Marketing (OFF TRADE)
  • Multinational company leader in its sector

About Our Client

Multinational company leader in premium beverage sector.

Job Description

  • Create the Channel & Customer Segmentation Plan-Off Trade.
  • Convert Brand Strategies into Channel strategy.
  • Define Brand X SKU role by Segment/Customer.
  • Lead Top National Customer wise plans & Joint Business Planning (JBP) for relevant Off Trade.
  • Guide & provide templates to KAMs for JBPs with Regional Customers.
  • Define Category/Customer growth drivers in line with Demand Spaces Occasions.
  • Responsible for the closure of Regional & Turbocharge Cities channel in investments activation calendar basis guidelines for Marketing.
  • Securing the annual budget for channel activation.
  • Create a framework of interaction shipbuilding with identified Off Trade Luxury Customers & others National Key Customers.
  • Coach the Regional Heads on Local Off Key Accounts management leveraging the framework.
  • Define outlet execution & merchandising standards leveraging automation.
  • Support with of Distribution via relevant customer & brand inputs.
  • Lead the rollout of high investment lighthouse brand visibility & asset development projects.
  • Understand & leverage best execution practices from the Group / competitors.
  • Leverage Shopper Insights from Global Marking Moments learnings & actions specifics study projects with the insights team.
  • Promote staff motivation and teamwork through constructive performance recognition and counselling.
  • Development & capability build of central & regional customer marketing/key accounts Talent for succession planning.
  • Monthly monitoring /PDCA/ROI of business impact of channel investments & a updates to sales & marketing leadership.
  • ROI on long term visibility assets.
  • Lead monthly review of Distribution & Sales Coverage.
  • Ensure legal compliance with all appropriate legislation occurs in all Commercial marketing activities and external partnerships and ensure business is done the right way.

The Successful Applicant

  • Postgraduate in business/strategy/management from Tier1 or Tier2 institution.
  • Minimum 5years leadership/managerial experience in FMCG top industries.
  • Experience as a Sales KAM will be a plus.
  • High level of strategic, conceptual, analytical and creatives kills.
  • Action-biased and output-oriented approach towards ambitious targets.
  • Team oriented and collaborative outlook with coaching ability.
  • Exudes senior leadership presence and strong communication skills.
  • Demonstrates experience in driving change management and business re-engineering.
  • Demonstrates high levels of adaptability, flexibility with regard to new challenges and the use of new networks and entrepreneurial skills.

What's on Offer

To be part of a growing and ambitious company.

Cecilia Okiñena
Quote job ref

Job summary

Marketing & Communications
Marketing & Communications Subsector
Contract type
Consultant name
Cecilia Okiñena
Job reference

About Page Executive

Page Executive are inclusive Recruiters and Hirers, as reflected in our Clear Assured Gold Standard Accreditation from the Clear Company. We are passionate about attracting diverse talent and are committed to ensuring our processes are inclusive and supportive.