Head of Trade Marketing (OFF TRADE)

Madrid Permanent
  • Head of Trade Marketing (OFF TRADE)
  • Multinational company leader in its sector

About Our Client

Multinational company leader in premium beverage sector.

Job Description

  • Create the Channel & Customer Segmentation Plan-Off Trade.
  • Convert Brand Strategies into Channel strategy.
  • Define Brand X SKU role by Segment/Customer.
  • Lead Top National Customer wise plans & Joint Business Planning (JBP) for relevant Off Trade.
  • Guide & provide templates to KAMs for JBPs with Regional Customers.
  • Define Category/Customer growth drivers in line with Demand Spaces Occasions.
  • Responsible for the closure of Regional & Turbocharge Cities channel in investments activation calendar basis guidelines for Marketing.
  • Securing the annual budget for channel activation.
  • Create a framework of interaction shipbuilding with identified Off Trade Luxury Customers & others National Key Customers.
  • Coach the Regional Heads on Local Off Key Accounts management leveraging the framework.
  • Define outlet execution & merchandising standards leveraging automation.
  • Support with of Distribution via relevant customer & brand inputs.
  • Lead the rollout of high investment lighthouse brand visibility & asset development projects.
  • Understand & leverage best execution practices from the Group / competitors.
  • Leverage Shopper Insights from Global Marking Moments learnings & actions specifics study projects with the insights team.
  • Promote staff motivation and teamwork through constructive performance recognition and counselling.
  • Development & capability build of central & regional customer marketing/key accounts Talent for succession planning.
  • Monthly monitoring /PDCA/ROI of business impact of channel investments & a updates to sales & marketing leadership.
  • ROI on long term visibility assets.
  • Lead monthly review of Distribution & Sales Coverage.
  • Ensure legal compliance with all appropriate legislation occurs in all Commercial marketing activities and external partnerships and ensure business is done the right way.

The Successful Applicant

  • Postgraduate in business/strategy/management from Tier1 or Tier2 institution.
  • Minimum 5years leadership/managerial experience in FMCG top industries.
  • Experience as a Sales KAM will be a plus.
  • High level of strategic, conceptual, analytical and creatives kills.
  • Action-biased and output-oriented approach towards ambitious targets.
  • Team oriented and collaborative outlook with coaching ability.
  • Exudes senior leadership presence and strong communication skills.
  • Demonstrates experience in driving change management and business re-engineering.
  • Demonstrates high levels of adaptability, flexibility with regard to new challenges and the use of new networks and entrepreneurial skills.

What's on Offer

To be part of a growing and ambitious company.

Contact
Cecilia Okiñena
Quote job ref
JN-092022-5775867

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Consumer
Location
Madrid
Contract type
Permanent
Consultant name
Cecilia Okiñena
Job reference
JN-092022-5775867

About Page Executive

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