Marketing Director Iberia

She/he will report to the GM of Iberia and will work very close to the EMEA Marketing Director.

• Continue to grow key brand indicators (Awareness, Consideration, Perception) toward premiumness.
• Manage all the marketing activities in the territory to drive penetration of the product range, both in the consumer and commercial space.
• Define and execute the Marketing Plan, via adapting and fine-tuning at local level the centrally defined strategy and campaigns and via embedding local requirements into it.
• Lead the whole marketing team that supports all the activities for their respective functions across the territory.
• Set up and drive programs to drive the business to consumers, generating demand both directly and via retailers.
• In the commercial space, drive plans and programs to engage both with end-users, from large accounts to small medium business as well as with channel partners.
• Tight margins in the industry lead to an absolute focus on return on investment and clear accountability for every activity.
• Interact with the Business Unit Leaders and their Sales Teams to align on end-users (Global, Enterprise, Public Sector, Mid Market, Consumers) as well channel (distribution, resellers, retail) programs and strategies
• Interact regularly with the EMEA Marketing Organization and with the local "4P" product and business management team.
• Develop relationship with our strategic Alliances Partners at local level and manage co-marketing programs.