Marketing Director Iberia

Madrid Permanent
  • Well-known multinational company
  • High potential strategic role

About Our Client

American multinational company specialized in designing, manufacturing, and marketing consumer value goods.

Since the 1990s, it has increasingly diversified and made a number of corporate acquisitions .

About 250 employees and they have 3 business units

The company in Spain was founded in 2005 and their operational HQ is based in the US.

Job Description

She/he will report to the GM of Iberia and will work very close to the EMEA Marketing Director.

  • Continue to grow key brand indicators (Awareness, Consideration, Perception) toward premiumness.
  • Manage all the marketing activities in the territory to drive penetration of the product range, both in the consumer and commercial space.
  • Define and execute the Marketing Plan, via adapting and fine-tuning at local level the centrally defined strategy and campaigns and via embedding local requirements into it.
  • Lead the whole marketing team that supports all the activities for their respective functions across the territory.
  • Set up and drive programs to drive the business to consumers, generating demand both directly and via retailers.
  • In the commercial space, drive plans and programs to engage both with end-users, from large accounts to small medium business as well as with channel partners.
  • Tight margins in the industry lead to an absolute focus on return on investment and clear accountability for every activity.
  • Interact with the Business Unit Leaders and their Sales Teams to align on end-users (Global, Enterprise, Public Sector, Mid Market, Consumers) as well channel (distribution, resellers, retail) programs and strategies
  • Interact regularly with the EMEA Marketing Organization and with the local "4P" product and business management team.
  • Develop relationship with our strategic Alliances Partners at local level and manage co-marketing programs.

The Successful Applicant



  • 8-10 years experience as Marketing Manager in a Corporate
  • Has built strong knowledge of both, end user customer, channel and retail marketing
  • Seasoned in driving large brand and product campaigns execution
  • Experienced in working with agencies and in effectively briefing them
  • Has a good understanding of both offline and online advertising channels and knows how to read the related relevant KPIs
  • Demonstrated high levels of autonomy, pro-activity, creativity, responsiveness, strategic rigor, an ability to think and act fast
  • Strong analytical/problem solving skills, demonstrated success in driving complex strategies and projects, strong communication skills (verbal and written), and be a motivated self-starter.
  • Solid people management experience
  • Up-to-date knowledge of the latest news & trends in the Tech industry
  • Very good English is a must.

What's on Offer

Attractive career path

Competitive salary + bonus + Car, pension plan meal vouchers, medical insurance and dental insurance

Contact
Cecilia Okiñena
Quote job ref
JN-032022-5382152

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Consumer
Location
Madrid
Contract type
Permanent
Consultant name
Cecilia Okiñena
Job reference
JN-032022-5382152

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