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Marketing Director

North West England, England Permanent View Job Description
We're looking for a strategic and innovative Marketing Director to shape the future of a successful B2C investment business. This is a unique opportunity to lead a talented team, drive lead generation at scale, and influence the marketing vision at board level. You'll have the freedom to innovate, manage significant budgets, and make a measurable impact on business growth.
  • Exciting marketing leadership opportunity
  • Growth focused business

About Our Client

Our client is a B2C investment business.

Job Description

The Marketing Director responsibilities will include;

  • Define and lead the marketing strategy with a clear focus on lead generation, conversion, and brand growth.
  • Drive performance across all channels; SEO, PPC, social, email, portals, webinars, and more.
  • Lead and inspire the marketing team, setting KPIs, coaching, and fostering a high-performance culture.
  • Analyse market trends and competitor activity to identify opportunities and inform strategy.
  • Collaborate with sales and leadership teams to align objectives and support conversion.
  • Manage the marketing budget to maximise ROI and ensure cost efficiency.
  • Champion brand positioning and creative direction, ensuring consistency and impact.
  • Report on lead generation and campaign performance to the Board/C-Suite.
  • Introduce innovation and new technologies to strengthen marketing effectiveness.



The Successful Applicant

The ideal Marketing Director candidate will be a strategic marketing leader with a proven track record of driving B2C lead generation at scale. You'll combine commercial acumen with creativity, data-driven decision-making, and a deep understanding of digital channels to deliver measurable growth and shape the marketing vision at board level.

What you'll bring:

  • Director-level experience leading marketing strategy with a clear focus on lead generation and conversion.
  • Advanced knowledge of SEO, web analytics, and performance optimisation.
  • Success in managing large budgets and delivering strong ROI.
  • Commercial awareness and insight into market dynamics and customer behaviour.
  • Expertise in marketing best practices, compliance, and legal frameworks (GDPR).
  • Proficiency in CRM platforms such as Pipedrive, HubSpot, or similar.
  • Strong leadership skills with experience building and coaching high-performing teams.
  • Excellent communication skills, exceptional written English, and a keen eye for brand aesthetics.
  • Experience in investment or financial products is an advantage but not essential.



Location & Commitment:

  • Based in the North West England and comfortable working 3-4 days per week at HQ.



What's on Offer

Competitive basic, excellent bonus opportunity and benefits.

Contact
Mark Lawson-Jones
Quote job ref
JN-012026-6925971

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Business & Support Services
Location
North West England
Contract type
Permanent
Consultant name
Mark Lawson-Jones
Job reference
JN-012026-6925971
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Mark specialises functionally in board and senior level marketing and digital assignments across industries.

Read more about Mark Lawson-Jones

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