- Leadership Position
- Regional Scope
About Our Client
Our client is a global brand with great reputation as a leading retailer known for its excellent CRM program. They are now looking for a seasoned CRM practitioner to run the team.
Reporting to the Regional Head of Marketing, you will be leading a team of CRM professionals responsible for designing and driving the CRM program in order to enhance the level of loyalty of existing customers. Overseeing the whole APAC region, you will be instrumental in developing targeted marketing strategies on lead generation/customer acquisition/customer retention while performing customer segmentation, data analysis.
The Successful Applicant
To succeed, you should be a seasoned CRM specialist with proven track record in leading staff at regional level. Excellent command of English and Chinese is a must. You should be a data-driven and fact-based individual who is comfortable being hands-on while being able to work well with internal parties.
What's on Offer
It is a well-recognised brand with strong regional presence. This is a senior level position in an organisation that values customer journey a lot and you are going to add huge value to the business.