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Regional Marketing Manager

Barcelona Region Permanent View Job Description
We are seeking a European Marketing Manager for a rapidly transforming and growing healthcare company. This role encompasses market research, campaign planning, cross-functional collaboration, and performance analysis to drive growth across Continental Europe, including Spain, Italy, France, Benelux, Germany, and Switzerland. The position would ideally based in Barcelona, but we are open to considering fully remote candidates.
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  • Multinational Fast Growing Healthcare Company
  • European Marketing Manager

About Our Client

Rapidly transforming and growing healthcare company, expanding swiftly through acquisitions within the sector.

Job Description

Market Research and Strategy:

  • Conduct market research to understand regional dynamics and customer needs.
  • Develop regional go-to-market strategies in line with global goals.
  • Define target market segments and buyer personas.



Campaign Planning and Execution:

  • Plan and execute marketing campaigns with global teams.
  • Manage regional marketing budgets.
  • Adapt global content to regional preferences.



Cross-Functional Collaboration:

  • Work with sales teams to ensure marketing supports sales goals.
  • Align with product teams on marketing strategies.
  • Coordinate with global teams for consistent messaging.



Partner and Channel Marketing:

  • Support regional partners with marketing programs.
  • Manage co-marketing initiatives with partners.



Performance Measurement and Reporting:

  • Set and track KPIs to measure campaign success.
  • Analyze data to refine marketing strategies.
  • Report performance insights to stakeholders.



Customer Engagement:

  • Implement programs to enhance customer loyalty.
  • Gather and utilize customer feedback.

The Successful Applicant

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 10+ years of marketing experience, with at least 3 in a regional or global role.
  • Strong strategic thinking and communication skills.
  • Proficiency in digital marketing and data analysis.
  • Results-driven, adaptable, and culturally aware.



Performance Metrics

  • Increase in market share and customer acquisition.
  • ROI for marketing campaigns.
  • Quality and quantity of leads.
  • Support for sales goals.
  • Customer engagement and advocacy.

What's on Offer

Great professional opportunity in a fast growing context.

Contact
Andrea Sileo
Quote job ref
JN-072024-6488030

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Life Sciences
Location
Barcelona Region
Contract type
Permanent
Consultant name
Andrea Sileo
Job reference
JN-072024-6488030

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