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Senior Global Marketing Director

London Permanent View Job Description
Senior Marketing Director/CMO role for global consumer brandUK based with global travel expected
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  • Senior marketing leadership opportunity for global consumer brand
  • Looking for someone immersed in the Global Travel Retail sector

About Our Client

Page Executive are delighted to be partnering with a global consumer brand, synonymous in travel retail. They are dedicated to offering a diverse range of premium products and services, ensuring travellers have access to the best brands and exclusive offerings. We are looking for a seasoned Global Senior Marketing Director to lead their marketing strategies and drive brand presence globally.

Job Description

The Global Senior Marketing Director will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, drive customer engagement, and maximise sales in the travel retail sector. This role requires a leader with extensive experience in global marketing, a deep understanding of the travel retail industry, comfortable running successful marketing campaigns.



  • Strategic Marketing Leadership:
    • Develop and implement global marketing strategies aligned with the company's overall business objectives.
    • Lead the creation of innovative marketing campaigns to drive brand awareness, customer acquisition, and retention.
    • Collaborate with regional marketing teams to ensure consistency and effectiveness of marketing efforts across different markets.


  • Brand Management:
    • Oversee brand positioning, ensuring the company's image is consistently represented across all channels.
    • Manage brand guidelines and ensure adherence across all marketing materials and communications.
    • Lead initiatives to enhance brand equity and market share.


  • Market Analysis and Insights:
    • Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
    • Use data-driven insights to inform marketing strategies and decision-making processes.
    • Monitor and report on the effectiveness of marketing campaigns, making adjustments as necessary.


  • Digital Marketing and E-commerce:
    • Drive digital marketing strategies including SEO, SEM, social media, email marketing, and content marketing.
    • Oversee the development and optimisation of the company's e-commerce platforms.
    • Utilise digital tools and technologies to enhance customer engagement and sales.


  • Partnerships and Collaborations:
    • Establish and maintain strategic partnerships with key stakeholders, including suppliers, brands, and travel industry partners.
    • Collaborate with internal teams, including sales, product development, and operations, to ensure cohesive marketing efforts.

The Successful Applicant



We are looking to speak to Senior Marketing Directors who have worked within a consumer brand that has sold via the global travel retail channel. In addition to this:

  • Leadership of director level.
  • Proven track record of successful marketing campaigns and brand management.
  • Strong understanding of digital marketing, e-commerce, and data analytics.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to think strategically and execute with precision.
  • Experience working in a fast-paced, dynamic environment.
  • Globally mobile, reporting into the HQ in Central London

What's on Offer

Competitive six figure package

Contact
Louise Shepherd
Quote job ref
JN-072024-6469317

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Consumer
Location
London
Contract type
Permanent
Consultant name
Louise Shepherd
Job reference
JN-072024-6469317

About Page Executive

Page Executive are inclusive Recruiters and Hirers, as reflected in our Clear Assured Platinum Standard Accreditation from the Clear Company. We are passionate about attracting diverse talent and are committed to ensuring our processes are inclusive and supportive.