Senior Marketing Manager (US/Domestic)

Houston Permanent
  • Responsible for overseeing and executing Marketing strategies
  • Developing, implementing, strategic marketing plans with agencies

About Our Client

Our client is a leader in the consumer packaging good industry, with a strong presence in the international market, exporting to over 120 countries

Job Description

  • Responsible for overseeing and executing Marketing strategies to develop and grow the company brand in the U.S.
  • Align and execute functional strategy and goals to the client USA strategy. Establish and implement short- and long-term goals to accomplish these.
  • Manage overall digital marketing strategy
  • Responsible for maintaining consistency of the company brand and visuals across a variety of platforms
  • Keep up to date with evolving online media and technology trends and explore new and effective products and/or enhancements that will improve the site experience and generate revenue and profits.
  • Work with marketing partners to execute, and maintain ROAS-focused PPC & Paid Social Media campaigns
  • Manage Brand Awareness campaigns alongside the company marketing partners.
  • Work alongside our branding partners from research to creative agencies to help to create and manage brand positioning and segmentation strategy.
  • Establish and monitor the department's KPIs and provide marketing insights related campaigns and trends to increase sales and brand positioning.
  • Update area KPI report monthly and identify and present insights and growth opportunities.

The Successful Applicant

  • Bachelor's degree in Business/Marketing or related field; Master's degree preferred.
  • Proficient in the Microsoft Office Suite (Outlook, Word, Excel, and PowerPoint).
  • Minimum 5 years' of combined e-Commerce, digital and social marketing experience dealing with retailers, direct to consumer operations.
  • Minimum 3 years' of management experience required
  • The candidate must be performance and results-driven.
  • Able to inspire the trust, confidence, and respect of direct reports, peers and senior leaders.

What's on Offer

Attractive packageGrowth opportunities

Contact
Gustavo Ribeiro
Quote job ref
1555156

Job summary

Industry
Location
Contract type
Consultant name
Gustavo Ribeiro
Job reference
1555156