Senior Marketing Manager (US/Domestic)

Houston Permanent
  • Responsible for overseeing and executing Marketing strategies
  • Developing, implementing, strategic marketing plans with agencies

About Our Client

Our client is a leader in the consumer packaging good industry, with a strong presence in the international market, exporting to over 120 countries

Job Description

  • Responsible for overseeing and executing Marketing strategies to develop and grow the company brand in the U.S.
  • Align and execute functional strategy and goals to the client USA strategy. Establish and implement short- and long-term goals to accomplish these.
  • Manage overall digital marketing strategy
  • Responsible for maintaining consistency of the company brand and visuals across a variety of platforms
  • Keep up to date with evolving online media and technology trends and explore new and effective products and/or enhancements that will improve the site experience and generate revenue and profits.
  • Work with marketing partners to execute, and maintain ROAS-focused PPC & Paid Social Media campaigns
  • Manage Brand Awareness campaigns alongside the company marketing partners.
  • Work alongside our branding partners from research to creative agencies to help to create and manage brand positioning and segmentation strategy.
  • Establish and monitor the department's KPIs and provide marketing insights related campaigns and trends to increase sales and brand positioning.
  • Update area KPI report monthly and identify and present insights and growth opportunities.

The Successful Applicant

  • Bachelor's degree in Business/Marketing or related field; Master's degree preferred.
  • Proficient in the Microsoft Office Suite (Outlook, Word, Excel, and PowerPoint).
  • Minimum 5 years' of combined e-Commerce, digital and social marketing experience dealing with retailers, direct to consumer operations.
  • Minimum 3 years' of management experience required
  • The candidate must be performance and results-driven.
  • Able to inspire the trust, confidence, and respect of direct reports, peers and senior leaders.

What's on Offer

Attractive packageGrowth opportunities

Gustavo Ribeiro
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Job summary

Contract type
Consultant name
Gustavo Ribeiro
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