Strategic Commercial Director - Luxury Hospitality

Commercial Strategy & Leadership

• Define and execute a comprehensive commercial strategy aligned with the hotel's brand positioning, ownership objectives, and market dynamics.
• Act as a key member of the Executive Committee, contributing to overall business strategy and long‑term planning.
• Provide strong leadership across all commercial functions, fostering collaboration and accountability.

Revenue & Distribution

• Oversee Revenue Management strategy across rooms, F&B, spa, events, and ancillary revenues.
• Ensure effective pricing, forecasting, and inventory management aligned with market demand.
• Optimize distribution channels (direct, OTAs, luxury consortia, wholesale, corporate) while controlling acquisition costs.
• Monitor KPIs including ADR, RevPAR, GOP, market share, and channel mix.

Sales (Leisure, Corporate & Groups)

• LeadtheSalesstrategyacross:
  • High‑end leisure (FIT, luxury travel advisors, consortia)
  • Corporate accounts and negotiated business
  • Groups, MICE, and social events
• Build and maintain strong relationships with key accounts, agencies, DMCs, and partners locally and internationally.
• Represent the hotel at international trade shows, roadshows, and industry events.

Marketing & Brand Positioning

• Ensure strong alignment with the hotel's luxury brand standards and storytelling.
• Oversee Marketing, PR, Communications, Social Media, and Brand Partnerships.
• Drive visibility and desirability of the hotel in priority source markets.
• Work closely with brand / corporate teams where applicable, while maintaining local relevance.

Market Intelligence & Performance Analysis

• Continuously analyze market trends, competitive set performance, and demand drivers in Barcelona.
• Anticipate risks and opportunities related to seasonality, citywide events, and macroeconomic factors.
• Translate insights into actionable commercial decisions.

People Leadership

• Lead, mentor, and develop a high‑performing commercial team.
• Promote a culture of excellence, creativity, accountability, and collaboration.
• Ensure talent development and succession planning within the department.