SVP - Marketing Promotion

Singapore Permanent
  • One of the fastest growing firms in its space
  • Key leadership team member

About Our Client

The company makes it to their mission to make a positive impact by accelerating the progress of Southeast Asia through commerce and technology. As part of the large holding company they are one of the leading e-commerce platforms in the region.

Job Description

  • Design the promotion mechanism & integrated marketing campaign, such as cash back, free shipping, event based promotion campaign etc.
  • Identify gaps from buyers and merchant experience when they interact on the platform and develop innovative solutions/promotional programs to address these pain points
  • Plan and lead high-impact cross-functional Go-to-market promotional programs across different stakeholders and country teams to reach goals of improving key business goals: basket size, purchase frequency, others.
  • Drive onsite growth funnel from buyer acquisition, retention and conversion through systematic site analytics and extensive A/B testing, working closely with product/tech/design and data teams
  • Facilitate adoption by merchants of these key promotional programs to grow their business on this platform, helping them to also understand their performance shifts
  • Design regional growth financial models, scale and automate growth processes to make it leaner, more efficient and on a start-up mode
  • Establishing operational excellence through working closely with country teams to implement regional standard operating procedures
  • Setting measurable goals across the Promotional program function that are linked to the company's strategic objectives
  • Manage and analyze marketing data and merchant and buyer feedback (performance results, conversion rates, traffic, sales etc.) to help shape future marketing strategies.

The Successful Applicant

Qualifications & Skillsets:

  • Bachelor's degree in Business Administration/Business Analytics/Economics or related fields.
  • Minimum 7 years' of working experience in a quantitative-driven business field such as User Lifecycle Management, Management Consulting, Business Analytics, Strategy & Planning and preferably in a regional position
  • Data-driven, proficient at insight analysis to catch business opportunities and execute operational strategy in a short time-span.
  • Experience in designing a regional product operation framework and business modelling to systematically drive growth.
  • Commercial and marketing sense, good at competition analysis to identify strategic opportunities.
  • Strong organisational, communication, and stakeholder management skills
  • Independent and self-driven, record of execution to the last mile
  • Knowledge of SQL is highly preferred, Python and other computer languages are a plus

What's on Offer

Excellent compensation on offer for the right experiences.

Rachel Cheng
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Job summary

Marketing & Communications
Marketing & Communications Subsector
Contract type
Consultant name
Rachel Cheng
Job reference

About Page Executive

Page Executive are inclusive Recruiters and Hirers, as reflected in our Clear Assured Gold Standard Accreditation from the Clear Company. We are passionate about attracting diverse talent and are committed to ensuring our processes are inclusive and supportive.