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- Private-equity owned brand looking to build out best-in-class management team
- Opportunity to work directly with CEO to help grow the digital business
About Our Client
My client is an award-winning apparel brand that has developed pioneering cooling and heat-relief technologies to improve performance and recovery for active consumers everywhere. In early 2022 they were acquired by a NY-based private equity firm that invests in established, profitable, and fast-growing middle-market consumer businesses. They hired a new CEO with the investment thesis to scale with a best-in-class management team. This role would report directly to the CEO and be part of the C-suite team.
Job Description
Digital Campaigns (DTC)
- Driving DTC channel (Shopify)
- Manage current agencies across all digital channels including but not limited to:
- PPC
- Paid Social
- Programmatic
- Native
- Affiliate
- Video
- Retargeting
- Social Media
- Email and SMS
- Review and refine media plans
- Set performance goals and KPIs
- Review performance reports and KPIs
- Work with agencies to optimize campaigns
Website and CRM
- Work with senior management, web developers and service providers on remake of the website and optimized customer journey, tech platform and marketing automation
- Monitor and drive website performance
- Work with digital agency on
- CRM to drive LTV
- SEO including content
Marketplaces (Amazon)
- Manage current Amazon agency to merchandise on the platform including:
- Brand Store
- Product listings
- Brand Story
- A+ content
- Paid Advertising
- Sponsored Brands
- Sponsored Products
- Sponsored Display
- DSP
- Audio and Video Ads
- Promotions
- SEO
- Review and refine merchandise and media plans
- Set performance goals and KPIs
- Review performance reports and KPIs
- Work with agency to optimize campaigns
The Successful Applicant
Qualifications/Skills
- Bachelor's degree in marketing, business, or a related field
- Minimum of 7 years' experience in driving customer acquisition and retention for a DTC business
- Strong data and analytics experience
- Experience with Amazon is a nice to have
- Experience working for omni-channel consumer brands
- Experience working with a private-equity business
- Experience managing external agencies
- Executive-level presentation skills and ability to handle high-level client interactions
- Strong interpersonal, relationship-building, and negotiating skills
- High level of proficiency with Microsoft Office (Excel, Outlook, PowerPoint)
What's on Offer
Competitive base salary, annual bonus, and equity in the company.
Contact
Michael O'Connor
Quote job ref
JN-122022-5868047
Job summary
- Function
- Marketing & Communications
- Subsector
- Marketing & Communications Subsector
- Industry
- Consumer
- Location
- Westchester County
- Contract type
- Permanent
- Consultant name
- Michael O'Connor
- Job reference
- JN-122022-5868047
