Vice President of Digital Marketing & Ecommerce

Westchester County Permanent $200,000 - $225,000 per year
  • Private-equity owned brand looking to build out best-in-class management team
  • Opportunity to work directly with CEO to help grow the digital business

About Our Client

My client is an award-winning apparel brand that has developed pioneering cooling and heat-relief technologies to improve performance and recovery for active consumers everywhere. In early 2022 they were acquired by a NY-based private equity firm that invests in established, profitable, and fast-growing middle-market consumer businesses. They hired a new CEO with the investment thesis to scale with a best-in-class management team. This role would report directly to the CEO and be part of the C-suite team.

Job Description

Digital Campaigns (DTC)

  • Driving DTC channel (Shopify)
  • Manage current agencies across all digital channels including but not limited to:
    • PPC
    • Paid Social
    • Programmatic
    • Native
    • Affiliate
    • Video
    • Retargeting
    • Social Media
    • Email and SMS
  • Review and refine media plans
  • Set performance goals and KPIs
  • Review performance reports and KPIs
  • Work with agencies to optimize campaigns

Website and CRM

  • Work with senior management, web developers and service providers on remake of the website and optimized customer journey, tech platform and marketing automation
  • Monitor and drive website performance
  • Work with digital agency on
    • CRM to drive LTV
    • SEO including content

Marketplaces (Amazon)

  • Manage current Amazon agency to merchandise on the platform including:
    • Brand Store
    • Product listings
    • Brand Story
    • A+ content
    • Paid Advertising
    • Sponsored Brands
    • Sponsored Products
    • Sponsored Display
    • DSP
    • Audio and Video Ads
    • Promotions
    • SEO
  • Review and refine merchandise and media plans
  • Set performance goals and KPIs
  • Review performance reports and KPIs
  • Work with agency to optimize campaigns

The Successful Applicant


  • Bachelor's degree in marketing, business, or a related field
  • Minimum of 7 years' experience in driving customer acquisition and retention for a DTC business
  • Strong data and analytics experience
  • Experience with Amazon is a nice to have
  • Experience working for omni-channel consumer brands
  • Experience working with a private-equity business
  • Experience managing external agencies
  • Executive-level presentation skills and ability to handle high-level client interactions
  • Strong interpersonal, relationship-building, and negotiating skills
  • High level of proficiency with Microsoft Office (Excel, Outlook, PowerPoint)

What's on Offer

Competitive base salary, annual bonus, and equity in the company.

Michael O'Connor
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Job summary

Marketing & Communications
Marketing & Communications Subsector
Westchester County
Contract type
Consultant name
Michael O'Connor
Job reference

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