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- Private-equity owned brand looking to grow 3-4x.
- Opportunity to full P&L of DTC and Amazon business.
About Our Client
With thoughtful design and state-of-the-art technology, the company has developed a broad portfolio of cooling and heat-relief technologies designed to help you do more, achieve more and enjoy more. All of the products are made from lightweight, ultra-soft, patented and proprietary fabrics with technologies designed to keep you comfortable in all conditions.
Job Description
Digital Campaigns (DTC)
- Driving eCommerce on Shopify
- Manage current agencies across all digital channels including but not limited to:
- PPC
- Paid Social
- Programmatic
- Native
- Affiliate
- Video
- Retargeting
- Social Media
- Email and SMS
- Review and refine media plans
- Set performance goals and KPIs
- Review performance reports and KPIs
- Work with agencies to optimize campaigns
Marketplaces (Amazon)
- Manage current Amazon Agency to Merchandise on the platform including:
- Brand Store
- Product listings
- Brand Story
- A+ content
- Paid Advertising
- Sponsored Brands
- Sponsored Products
- Sponsored Display
- DSP
- Audio and Video Ads
- Promotions
- SEO
- Review and refine merchandise and media plans
- Set performance goals and KPIs
- Review performance reports and KPIs
- Work with agency to optimize campaigns
Offline Media Campaigns (TV)
- Manage offline campaign service providers including creative agencies, production companies and media buyers
- Creatives and Offers
- Landing pages
- Media plans and budgets
- KPIs, reporting and dashboards
- Performance reviews and optimization
- Work with agencies to repurpose DTC campaigns into retail support campaigns
Website and CRM
- Work with senior management, web developers and service providers on remake of the website and optimizes customer journey, tech platform and marketing automation
- Monitor and drive website performance
- Work with digital agency on
- CRM to drive LTV
- SEO including content
The Successful Applicant
- Bachelor's degree in marketing, business, or a related field
- Minimum of 10 years experience in driving branded digital revenue
- Must have DTC and Amazon experience with TV advertising "preferred"
- Experience working for omni-channel consumer brands
- Experience working with a private-equity business
- Experience managing external agencies
- Executive-level presentation skills and ability to handle high-level client interactions
- Strong interpersonal, relationship-building, and negotiating skills
- High level of proficiency with Microsoft Office (Excel, Outlook, PowerPoint)
What's on Offer
Hybrid opportunity with competitive base salary, bonus, and equity.
Contact
Ella Lederer
Quote job ref
JN-012023-5889347
Job summary
- Function
- Marketing & Communications
- Subsector
- Marketing & Communications Subsector
- Industry
- Consumer
- Location
- Westchester County
- Contract type
- Permanent
- Consultant name
- Ella Lederer
- Job reference
- JN-012023-5889347
