Vice President of Ecommerce

Westchester County Permanent $175,000 - $250,000 per year
  • Private-equity owned brand looking to grow 3-4x.
  • Opportunity to full P&L of DTC and Amazon business.

About Our Client

With thoughtful design and state-of-the-art technology, the company has developed a broad portfolio of cooling and heat-relief technologies designed to help you do more, achieve more and enjoy more. All of the products are made from lightweight, ultra-soft, patented and proprietary fabrics with technologies designed to keep you comfortable in all conditions.

Job Description

Digital Campaigns (DTC)

  • Driving eCommerce on Shopify
  • Manage current agencies across all digital channels including but not limited to:
    • PPC
    • Paid Social
    • Programmatic
    • Native
    • Affiliate
    • Video
    • Retargeting
    • Social Media
    • Email and SMS
  • Review and refine media plans
  • Set performance goals and KPIs
  • Review performance reports and KPIs
  • Work with agencies to optimize campaigns



Marketplaces (Amazon)

  • Manage current Amazon Agency to Merchandise on the platform including:
    • Brand Store
    • Product listings
    • Brand Story
    • A+ content
    • Paid Advertising
    • Sponsored Brands
    • Sponsored Products
    • Sponsored Display
    • DSP
    • Audio and Video Ads
    • Promotions
    • SEO
  • Review and refine merchandise and media plans
  • Set performance goals and KPIs
  • Review performance reports and KPIs
  • Work with agency to optimize campaigns



Offline Media Campaigns (TV)

  • Manage offline campaign service providers including creative agencies, production companies and media buyers
    • Creatives and Offers
    • Landing pages
    • Media plans and budgets
    • KPIs, reporting and dashboards
    • Performance reviews and optimization
  • Work with agencies to repurpose DTC campaigns into retail support campaigns



Website and CRM

  • Work with senior management, web developers and service providers on remake of the website and optimizes customer journey, tech platform and marketing automation
  • Monitor and drive website performance
  • Work with digital agency on
    • CRM to drive LTV
    • SEO including content

The Successful Applicant

  • Bachelor's degree in marketing, business, or a related field
  • Minimum of 10 years experience in driving branded digital revenue
  • Must have DTC and Amazon experience with TV advertising "preferred"
  • Experience working for omni-channel consumer brands
  • Experience working with a private-equity business
  • Experience managing external agencies
  • Executive-level presentation skills and ability to handle high-level client interactions
  • Strong interpersonal, relationship-building, and negotiating skills
  • High level of proficiency with Microsoft Office (Excel, Outlook, PowerPoint)

What's on Offer

Hybrid opportunity with competitive base salary, bonus, and equity.

Contact
Ella Lederer
Quote job ref
JN-012023-5889347

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Consumer
Location
Westchester County
Contract type
Permanent
Consultant name
Ella Lederer
Job reference
JN-012023-5889347

About Page Executive

Page Executive are inclusive Recruiters and Hirers, as reflected in our Clear Assured Gold Standard Accreditation from the Clear Company. We are passionate about attracting diverse talent and are committed to ensuring our processes are inclusive and supportive.