VP Growth

South Africa Permanent
  • Global Fintech Business
  • Executive Level Position

About Our Client

Our client is Global Fin tech Services Organisation.

Job Description

The VP of Growth will fulfil the following duties: Develop the growth function and lead a high-performing team to create and implement strategic marketing initiatives

  • Refine go-to-market global journey, and implement it.
  • Ensuring consistent messaging across all of our comms channels that is aligned with the brand
  • Building relationships and interact with the different partners, platform, and agencies
  • Manage a global budget and lead marketing campaigns on Facebook Ads, Instagram Ads, Google Ad words, Apple Search Ads, and more to drive sustainable bottom-line growth .
  • Collaborate in the ideation and execution of product changes that drive growth.
  • Establish a shared vision across the company for growth product optimisation's
  • Define and analyse metrics that inform the success of the initiatives
  • Communicate details, updates, and implementations across all stakeholders and teams with extreme attention to detail
  • Understand ecosystems, user behaviours, and long-term trends
  • Create a culture of structured experimentation and iteration to drive growth
  • Influence product teams through presentation of data-based recommendations, experiment results, state of business updates, and best practices for growth
  • Understand the competitive landscape of products
  • Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally
  • Organise and drive multiple projects from strategy to execution in a fast-paced environment
  • Continuously monitor, test and optimise the apps performance

The Successful Applicant

We are looking for the following in a candidate:

  • 5 years' experience in growth marketing, product marketing, or a related field
  • Must have executive level experience at Director, VP, Chief level
  • Candidates that have experience in banking, Fintech, tech, or crypto currency industries will be given first preference
  • Must be willing to work with emerging markets such as South Africa, Brazil, Indonesia ans Malaysia
  • Must have mobile app experience and a proven track record of growth in business
  • Strong Leadership skills
  • Strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • Proven growth experience with mobile app
  • Good knowledge of Campaign Management Tools (eg. Active Campaign), Web Analytics Tools (eg. Google Analytics), and Product Analytics (Amplitude)
  • Previous experience handling external vendors
  • Budget Management experience
  • Strong analytic and problem-solving skills and are comfortable dealing with numerical data.
  • Experience with strategic thinking, turning high-level requirements to KPIs or data-driven framework to influence business decision-making
  • Strong communication and prioritisation skills, attention to detail, and ability to manage multiple projects and stakeholders in a fast-paced environment
  • Fluency in English - you will need to write effective copy in English
  • IT, presentations and spreadsheet skills
  • Experience of working for a consumer brand within a fast paced environment, preferably in Fin tech.
  • Thrive working under pressure and often to tight deadlines.
  • Fully remote working position

What's on Offer

Market Related Package

Amelia Jacob
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Job summary

Marketing & Communications
Marketing & Communications Subsector
Technology Media & Telecoms
South Africa
Contract type
Consultant name
Amelia Jacob
Job reference

About Page Executive

Page Executive are inclusive Recruiters and Hirers, as reflected in our Clear Assured Gold Standard Accreditation from the Clear Company. We are passionate about attracting diverse talent and are committed to ensuring our processes are inclusive and supportive.