Driving Business Growth: How Page Executive Found The Right Leader for Fini

The Client

Founded in 1971 in Spain, Fini is one of the world’s largest confectionery companies. The company operates in more than 100 countries, with branches in Brazil, Chile, Peru, Colombia, Ecuador, France, Portugal, the United Kingdom, Italy, and Morocco, among others. With over 3,600 employees worldwide, Fini continues to expand its market presence.

The Brief

Fini sought more than just a manager — they needed a business-savvy leader with a proven track record in FMCG and an entrepreneurial mindset to grow their Italian subsidiary. They required an executive capable of navigating the complex retail and mass-market landscape, while inspiring and building a high-performing team to drive sustainable growth. For Fini, the right leadership hire wasn’t optional — it was pivotal. That’s why they partnered with Page Executive — a trusted ally in securing top-tier leadership.

Search Methodology

Engagement
During the pandemic, Katiuscia Cardinali initiated a partnership rooted in trust and built on Page Executive’s reputation for delivering results, even in challenging times. This early engagement ensured a thorough understanding of Fini’s unique company culture, business ambitions, and leadership needs — laying the groundwork for a search defined by precision and impact. Katiuscia’s deep and extensive knowledge of the food & beverage industry proved to be a distinctive asset for the Italian business, enabling her to assess and identify top talent in the market quickly and efficiently.

Sourcing
Leveraging Page Executive’s extensive global network and the strength of our in-house research team, Katiuscia Cardinali conducted a swift and targeted search, focusing on FMCG professionals with strong commercial acumen and leadership skills.

Assessment
Page Executive’s approach went far beyond matching CVs to job descriptions. We combined deep industry insight with a strong focus on understanding each candidate’s motivations, values, and leadership style — ensuring true alignment with Fini’s culture and strategic ambitions.
Diversity, Equity, and Inclusion are embedded in the way we work, not as an afterthought but as a core principle. Our shortlist reflected this commitment, featuring two outstanding female leaders, and underscoring our belief that inclusive recruitment is essential to building strong, future-ready organisations.
Alongside the search, we acted as an advisory partner, offering perspectives on the evolving leadership landscape and helping Fini navigate both immediate and long-term talent needs.

Delivery
Armed with comprehensive candidate reports, market insights, and talent intelligence, Page Executive provided Fini with a tailored selection of top-tier candidates, along with in-depth candidate reports and market insights. The hiring process was smooth and efficient, ensuring a seamless experience for both client and candidates.
Page Executive's Solution
Fini selected Federica Norzi, an accomplished FMCG leader with nearly two decades of experience in the food and beverage sector. Recognising the rare alignment between candidate and company, Fini confidently extended an offer above their initial budget — a decision driven by the trust placed in Page Executive’s recommendation.
Closing Comments
Federica Norzi’s immediate success validated Fini’s strategic investment and Page Executive’s rigorous process. Federica’s rapid promotion to Head of European Subsidiaries not only marked a personal achievement but also highlighted the long-term value of partnering with an executive search firm that goes beyond filling roles — creating lasting impact.
Thanks to this strong partnership and the success of the initial placement, Federica was able to build a high-performing international team to support Fini’s expansion. As her leadership needs evolved, Fini turned to PageGroup once again — resulting in 37 successful placements across 11 countries. This ongoing collaboration helped Fini secure the talent needed to strengthen their global footprint and accelerate business growth with confidence.
Testimonial:
After meeting Katiuscia Cardinali, I immediately recognised her expertise and deep knowledge of the FMCG sector. Trust in a headhunter is crucial, and she provided clarity, transparency, and strategic insight throughout the process. Thanks to her, I found the perfect opportunity at Fini, and she remains a trusted partner in my ongoing recruitment needs
Federica Norzi
Head of European Subsidiaries, Fini
Key Takeaway:
When growth demands strong leadership, companies turn to Page Executive. Our global research model, deep industry expertise, and human-led, data-informed approach ensure not only the right hire — but the right fit for long-term business success. Fini’s continued partnership with us is a clear example: when the business stakes are high, they choose a partner who not only identifies exceptional talent but helps build the leadership foundations for sustained growth and competitive advantage.
CONTACT KATIUSCIA CARDINALI
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A Strategic Hire for Strategic Growth: Fini’s Journey with Page Executive