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This regional role will work closely with senior stakeholders to drive capability development, embed modern consumer engagement practices, and support the roll-out of scalable growth frameworks across diverse geographies. The position offers the opportunity to influence regional strategy, work across multiple markets, and contribute to a high-profile transformation programme at a global organisation.
The Regional Director Customer Experience, Travel Retail leads the strategy and execution of consumer engagement and brand activation initiatives across global travel retail markets.
This role is designed for business transformation leaders with strong technology and AI fluency, rather than traditional IT, infrastructure, or architecture executives.
This is a highly visible leadership role requiring a commercially driven, hands-on executive who can balance strategic leadership with operational execution, while building a high-performing and values-led organisation.
Based in China, this field-driven, customer-centric role accelerates profitable sales growth across APAC via proactive market development, new customer acquisition, and vertical segment expansion, while strengthening the company's regional market influence and drivingend-to-end commercial growth initiatives with frequent cross-region travel
As part of an ongoing growth and transformation journey, the business is seeking a senior commercial leader to shape market strategy, strengthen commercial performance and support long-term value creation across several international regions
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