Save Job Back to Search Job Description Summary Similar JobsTo join a growth phase business and build its marketing functionTo perform the business transformation and growth in China marketAbout Our ClientOur client is a heritage retail apparel brand going through transformation and growth phase in China market.Job DescriptionThe role activates global and local campaigns end-to-end to drive traffic and demand, optimizing performance in real time across channels while protecting brand consistency. This is a lea*dership role with end-to-end ownership of the marketing function - not a creative agency, content production, or campaign coordination position.● Translates global brand and campaign strategy into clear local activation priorities and seasonal plans, owning seasonal activation planning and channel-level budget direction in line with commercial goals.● Activates global brand campaigns locally, adapting messaging and execution while protecting brand consistency and elevating local relevance.● Drives traffic, demand, and commercial performance across digital, retail, wholesale, and omnichannel environments.● Owns campaigns end-to-end - from strategy and ideation through production, activation, in-season optimisation, and post-campaign learning - and shares campaign and activation plan inputs with the global team.● Defines and drives brand strategy and positioning, ensuring consistent messaging, visual identity, and storytelling across all internal and external channels.● Lea*ds brand visibility initiatives - including campaigns, PR, content, and partnerships - and supports organic digital presence, strengthening recognition, reputation, and audience engagement in line with global brand guidelines.● Builds local consumer, culture, and competitor knowledge and uses insights to guide activation choices.● Uses data, consumer insights, and KPIs to optimise campaigns in real time, manage in-season performance, and reallocate spend based on ROI and demand signals.● Partners credibly with Product, Merchandising, and Demand Planning, with a clear understanding of how marketing accelerates commercial outcomes.● Builds strong processes and team capability, fostering accountability through collaboration, ownership, and shared execution rather than hierarchy, and ensures business continuity.Our ambition is to build a culture that reflects the brand itself: utilitarian, practical, and purposeful. Everyone is expected to be useful, resourceful, and willing to solve problems - we value doers over talkers. Success comes from shaping strategy, building capability, driving flawless execution, and continuously improving performance across the full marketing funnel; someone who inspires through action as much as direction, enjoys being close to the work, and removes obstacles rather than simply delegating.The Successful ApplicantKey Persona Attributes● Bold, commercially minded, and consumer-obsessed, combining creative vision with analytical rigour and a deep understanding of consumer behaviour and market dynamics.● Fast, decisive, digitally fluent, and comfortable making informed decisions in a dynamic, fast-changing environment.● Equally strategic and hands-on: lea*ds by example, rolls up their sleeves, and thrives in fast-paced seasonal trading cycles.● A practical problem solver with strong creative judgement, balancing bold ideas with disciplined execution and commercial focus.● Cultural Translator - adapts global brand strategy and campaigns into locally relevant activations.● Campaign Commander - orchestrates campaigns seamlessly across paid, owned, and earned channels.● Consumer Champio*n - anchors decisions in deep local consumer understanding, culture, and insights.● Growth Driver - tracks KPIs, optimises ROI, and reallocates spend based on demand signals.● Brand Guardian - builds brand equity, amplifies voice, and lands visual consistency across all touchpoints.● Momentum Builder - creates pace, energy, and alignment to keep teams moving and performing.Knowledge, Skills● Strong expertise across brand strategy, campaign execution, media, agency management, and budgeting.● Understanding of performance marketing and the ability to connect brand-building to commercial growth.● Solid grounding in digital, retail, wholesale, and omnichannel marketing environments.● Knowledge of the full marketing funnel, from brand awareness through in-season performance optimisation.● Footwear, fashion, or retail experience is a plus but not essential.Skills● Ability to activate global campaigns locally while protecting brand consistency and elevating local relevance.● Strong analytical rigour combined with creative judgement to balance bold ideas with disciplined execution.● Ability to lea*d by example, roll up sleeves, and thrive in fast-paced seasonal trading cycles.● Excellent collaboration and stakeholder management skills across Product, Merchandising, and Demand Planning.● Strong campaign, KPI, and budget management skills, with the ability to reallocate spend quickly based on in-season signals.● Inclusive lea*dership: builds capability, supports the team, and fosters accountability through collaboration rather than hierarchy.Educational Qualifications and Work Experience● 10+ years' experience in marketing, brand activation, or commercial marketing roles, ideally within an international organisation operating across global and local markets.● Footwear, fashion, or retail experience is a plus, but not essential; the critical capability is lea*ding integrated campaign activation, building brands, and delivering channel performance.● Proven experience across brand strategy, campaign execution, media, agency management, budgeting, and performance marketing.● Experience from other consumer-facing categories is equally valuable; passion for footwear and sneaker culture can be developed through onboarding and close collaboration with the local Product team.● Track record connecting brand-building to commercial growth, with the ability to move fast in a dynamic, fast-changing environment.Fluent in English and MandarinWhat’s on OfferGreat career opportunity in a high growth start-up environment; To build a business.ContactSamantha LiQuote job refJN-082026-7086097Job summaryFunctionCMO – Chief Marketing OfficerSubsectorCMO – Chief Marketing Officer SubsectorIndustryConsumer & RetailLocationShanghaiContract typePermanentConsultant nameSamantha LiJob referenceJN-082026-7086097
