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Global Brand Director - Greater China and North Asia

Shanghai, Shanghai Permanent RMB2,500,000 - RMB3,000,000 per year View Job Description
This is a senior regional role responsible for defining category growth strategy, portfolio direction, and innovation pipelines across multiple markets, while translating consumer insights into scalable commercial opportunities.The position also acts as a bridge between regional and global teams, lea*ding breakthrough product innovation, brand development, and cross-functional execution to drive long-term market lea*dership and business growth.
  • Opportunity to drive local & global innovation from China
  • Unique blend of brand strategy and innovation ownership

About Our Client

A lea*ding multinational consumer health and wellness company with a portfolio of market-lea*ding brands and a strong track record of innovation-led growth.

The role offers a unique opportunity to influence both regional strategy and globally scalable innovation within a highly visible growth category.

Job Description

Develop and execute long-term category and portfolio growth strategies across Greater China and North Asia.

Identify new consumer, category, and business growth opportunities through market insights and trend analysis.

Lea*d the innovation agenda, including new product development, packaging innovation, claims development, and commercialization.

Translate local consumer insights into scalable regional and global innovation opportunities.

Drive portfolio management, pricing strategy, and investment prioritization to maximize growth and profitability.

Partner with cross-functional teams across Marketing, R&D, Supply Chain, Commercial, and Finance to deliver innovation projects.

Influence regional and global stakeholders to align on strategic priorities and innovation roadmaps.

Lea*d category thought lea*dership by monitoring competitors, consumer trends, and emerging technologies.

Champio*n a culture of innovation, agility, and consumer-centric decision making.

The Successful Applicant

12+ years of experience in brand management, category management, innovation, or general management within FMCG, consumer health, healthcare, or related sectors.

Proven track record of building brands, launching successful innovations, and driving sustainable category growth.

Strong strategic thinking combined with hands-on execution capability.

Experience working across both local and global organizations, with the ability to bridge regional market needs and global priorities.

Demonstrated success influencing senior stakeholders in complex matrix organizations.

Experience lea*ding multifunctional teams and managing large-scale innovation programs.

What’s on Offer

Opportunity to shape the future growth strategy of a lea*ding global category.

Significant visibility with senior regional and global lea*dership teams.

Ability to drive locally inspired innovations with global impact.

Combination of strategy, innovation, and commercial lea*dership in one role.

Contact
Samantha Li
Quote job ref
JN-112026-7139340

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Consumer & Retail
Location
Shanghai
Contract type
Permanent
Consultant name
Samantha Li
Job reference
JN-112026-7139340
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Samantha has a strong track record of placing senior- to executive-level commercial candidates in Mainland China.

Read more about Samantha Li

About Page Executive

Page Executive are inclusive Recruiters and Hirers, as reflected in our Clear Assured Platinum Standard Accreditation from the Clear Company. We are passionate about attracting diverse talent and are committed to ensuring our processes are inclusive and supportive.