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Head of Brand, Fashion Apparel - Vietnam

Vietnam, Asia Pacific Permanent THB4,320,000 - THB5,280,000 per year View Job Description
The Head of Brand will lead branding strategies and oversee marketing activities for the retail industry in Vietnam. This role requires expertise in managing and growing brand presence.
  • Take Your Career Regional
  • Shape the Future of Fashion Retail

About Our Client

This organisation operates within the retail industry in Vietnam and is headquartered in Bangkok.

Job Description

  • Lead the overall brand strategy, positioning, and annual brand planning
  • Drive brand growth through consumer insights, market trends, and differentiated brand propositions
  • Develop and oversee integrated campaigns across retail, digital, social, and e-commerce channels
  • Partner closely with Merchandising, Buying, Retail Operations, Commercial, E-commerce, and Digital teams
  • Strengthen customer experience and brand consistency across multiple consumer touchpoints
  • Monitor brand health and commercial performance, optimizing marketing investment and ROI
  • Lead agencies, strategic partners, and internal brand teams
  • Build and develop a high-performing brand organization
  • Work closely with senior leadership to identify new opportunities for growth and expansion

The Successful Applicant

  • 10+ years of experience in Brand Management, Marketing, or related commercial functions
  • Strong track record in fashion apparel or fashion retail, highly preferred
  • Proven experience managing established consumer-facing brands at scale
  • Strong understanding of fashion consumers, retail trends, and omnichannel customer journeys
  • Proven ability to translate brand strategy into measurable commercial results
  • Strong leadership, communication, and stakeholder management capabilities
  • Experience leading teams, agencies, and significant marketing budgets
  • Regional or international experience is an advantage
  • Thai or Vietnamese nationality strongly preferred
  • Excellent English communication skills
  • Willingness to relocate to Vietnam is essential

What’s on Offer

  • Competitive salary
  • Performance-based bonus.



Contact
Pla Lertsiri
Quote job ref
JN-082026-7081066

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Consumer & Retail
Location
Vietnam
Contract type
Permanent
Consultant name
Pla Lertsiri
Job reference
JN-082026-7081066

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