Head of Digital Marketing

Reporting to the Chief Marketing Officer, this leader will manage a team of digital contributors across digital operations, UI/UX design, email build, and website campaigns, partnering closely with the Head of Client Coverage Technology. The role has several key responsibilities as detailed further below, all of which are being impacted by the evolution of LLMs and AI tools, and thus where leadership on this topic will be key to success.

Digital Strategy

• Define and own the firm's digital marketing strategy: establish the vision, roadmap, and annual priorities across the website, email, and all external client-facing digital touchpoints. Drive the continuous optimization of the digital estate, ensuring all external client-facing digital touchpoints are cohesive and aligned, with clear KPIs and measurable outcomes across institutional, intermediary, private wealth and LLM audiences. Establish governance frameworks for responsible AI use in marketing.

Website Implementation & Oversight

• Serve as the marketing "owner" of the corporate website, in close partnership with Client Coverage Technology, leading on: content architecture, feature prioritization, and oversight/governance of sprint/release planning, taxonomy, metadata, ADA/WCAG compliance, and QA protocols. Drive the integration of the firm's services and investment strategies into the website experience.

Growth Marketing & Optimization

• Develop and execute growth marketing tactics including: landing page optimization, CRO, A/B and multivariate testing, personalization. Manage a continuous experimentation program benchmarked year-over-year against defined performance targets. Deploy AI-driven personalization engines and LLM-assisted content recommendation systems to deliver tailored digital experiences across audience segments.

SEO & GEO

• Develop and execute a search strategy spanning SEO and GEO (Generative Engine Optimization): Lead technical SEO initiatives including site architecture, schema markup, structured data, and Core Web Vitals. Pioneer the firm's GEO practice to maximize discoverability across AI-powered platforms including ChatGPT, Perplexity, Gemini, and Google AI Overviews.

UX/UI

• Oversee and uphold UX/UI standards across all digital properties: Lead the UI/UX team in user research, journey mapping, wireframing, prototyping, and usability testing. Maintain a scalable digital design system in coordination with the creative studio. Integrate AI-powered UX tools (e.g., session intelligence, heatmap AI, predictive UX modeling) to inform design decisions and improve digital experience outcomes.

Email Marketing

• Oversee the email marketing system, including: strategy, template build, deliverability, and performance analysis; A/B testing, personalization, and governance standards; brand compliance, accessibility, and CAN-SPAM/GDPR adherence.