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Head of Trade Marketing - FMCG (F&B)

Bangkok, Bangkok Province Permanent View Job Description
The Head of Trade Marketing will lead trade marketing strategies and initiatives within the FMCG sector, focusing on driving market growth and enhancing brand visibility. This is a senior commercial leadership role responsible for translating brand and business strategies into effective channel and customer execution, with a strong focus on driving revenue, distribution, visibility, and return on trade investment.
  • High-impact commercial leadership role
  • Significant transformation and growth agenda

About Our Client

Our client is a leading consumer goods company in Thailand with a strong portfolio of well-established brands and an extensive nationwide distribution network.

Job Description

  • Develop and lead the overall Trade Marketing strategy across key channels, aligned with the company's commercial and brand objectives.
  • Translate category, brand, shopper, and consumer insights into actionable channel and customer strategies.
  • Lead the development of annual trade plans, promotional strategies, channel initiatives, and customer activation programs.
  • Partner closely with Sales, Marketing, Category, Finance, and other cross-functional teams to ensure strong commercial execution.
  • Develop channel-specific strategies across traditional trade, modern trade, convenience, e-commerce, and other relevant channels.
  • Drive improvements in distribution, visibility, assortment, promotional effectiveness, and in-store execution.
  • Manage and optimise trade marketing investment, ensuring strong ROI and commercial impact.
  • Establish effective trade marketing KPIs and performance tracking to evaluate initiatives and identify opportunities for improvement.
  • Lead, coach, and develop the Trade Marketing team, building stronger commercial and analytical capabilities.
  • Work closely with key customers and commercial stakeholders to identify growth opportunities and develop joint business initiatives.
  • Provide market, channel, customer, and competitive insights to support broader business and portfolio decisions.

The Successful Applicant

A successful Head of Trade Marketing should have:

  • Bachelor's degree or higher in Marketing, Business Administration, Economics, or a related field.
  • 10+ years of experience in Trade Marketing, Commercial, Channel Marketing, Category Management, or related commercial functions.
  • Strong experience within FMCG, consumer goods, retail, or other highly consumer-driven businesses.
  • Proven track record in developing and executing trade marketing and channel strategies at scale.
  • Strong understanding of Thailand's retail and distribution landscape, including modern trade, traditional trade, convenience, and emerging channels.
  • Strong commercial acumen, with the ability to connect trade marketing initiatives to revenue, profitability, and business growth.
  • Experience managing trade investment, promotional effectiveness, and commercial KPIs.
  • Strong stakeholder management skills, with the ability to influence Sales, Marketing, Finance, and senior leadership.
  • Proven people leadership experience and the ability to build and develop high-performing teams.
  • Strong analytical and strategic thinking capabilities, combined with a hands-on approach to execution.
  • Fluency in English is preferred.

What’s on Offer

  • Attractive package
  • Allowance and Bonus



Contact
Pla Lertsiri
Quote job ref
JN-092026-7102682

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Consumer & Retail
Location
Bangkok
Contract type
Permanent
Consultant name
Pla Lertsiri
Job reference
JN-092026-7102682

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