Ethan Li

Ethan Li is a Partner at Page Executive, specialising in executive search and leadership advisory across General Management, eCommerce, Digital, and Marketing functions. With more than 15 years of experience in client servicing, market analysis, and talent consulting, he has established a strong reputation for helping organisations identify, attract, and develop transformative leadership talent.

Throughout his career, Ethan has partnered with over 150 organisations, delivering strategic market intelligence and talent solutions that support business growth and organisational transformation. He has been instrumental in shaping the consumer talent landscape in China, successfully leading senior-level search assignments for multinational corporations, local market leaders, and high-growth start-ups. Over the past decade, he and his team have completed more than 400 executive and leadership placements across a broad range of industries.

A recognised pioneer in digital and eCommerce recruitment, Ethan was among the first talent advisors in China to focus on these rapidly evolving sectors, helping clients navigate emerging market trends and secure critical leadership capabilities ahead of the curve. He is highly regarded for his client-centric approach, market insight, and commitment to delivering exceptional search outcomes.

Before joining Page Executive, Ethan served as Digital Center of Excellence Leader at Korn Ferry and previously worked at Apple Inc. Singapore. He holds a Bachelor of Science in Economics from Singapore Management University.