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8 Hires - Missguided - UK


Following a meeting with Nitin Passi (Owner and CEO) the project brief was clear – there would need to be a number of key hires throughout the year to build his board to achieve a £1bn profit by 2020. Nitin didn’t want to compromise on hiring the best in the industry whilst maintaining the company culture that he had built so far.


For each role, a targeted search list was agreed and candidate pack to highlight Missguided’s brand, ambition and identify where each role sat within Nitin’s 5 year strategic plan.


8 hires within the year:

  • Chief Customer Officer
  • Group Commercial Director
  • Merchandising Director – Mennace
  • Buying Director – Mennace
  • Head of Wholesale
  • Buying Manager
  • Head of Customer Experience
  • Central Planning Director


  • Average sign off to permanent offer: 8 weeks (2 projects were offered within 4 weeks)
  • Average sign off to shortlist: 5 weeks
  • Average number of candidates interviewed per project: 3

Client Testimonial

Nicola is an excellent recruiter. With a professional and personable manner, she is always willing to go the extra mile to find the best candidate for the job. I would highly recommend Nicola for any executive fashion appointments.


- Nitin Passi Founder and CEO Missguided


We have used Nicola at Page Executive to recruit 7 key leadership roles for us this year.  Nicola has managed to produce a high calibre shortlist of candidates for each role in the short space of time which gave us great options.  They key to a great hire in Missguided is cultural fit – Nicola totally understood this and knew which candidates would best match the culture we work hard to preserve.  From the very start of this new relationship, Nicola worked in partnership with us - very professional, helpful, in tune with the business and driven to achieve the best result possible for us – I would highly recommend Nicola and the team.


- Paul Masters CFO


Nicola recently placed me in my current role at Missguided, she was really supportive and the transition couldn’t have been any easier. Nicola has a great understanding of the roles within the industry and took the time to understand what I wanted and the best fit for both me and Missguided. Her communication was clear and I would definitely recommend her.


- Marie Laskowski, Director of Central Planning Missguided


Nicola Wensley