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Setting yourself apart as an SME: Winning top talent
Stand out with employer branding
Building a high-skilled team can be challenging for any team-head in marketing. The top talent out there can be hard to attract as they have the pick of the bunch in terms of job offers. So, you need to appeal to the top talent that is available to your organisation. Effective employer branding is one way to do this.
The company brand is crucial when giving-off first impressions, it can help to present a clear image of who you are and what you stand for as a business. If you present your organisation clearly enough, you can expect to attract talent that matches your core values, and are able to grow and develop under your employ. As a senior manager, director or group head, you now form a part of the organisations brand; your reputation and conduct will shape your company image and you give the first impression of the company on a whole from your first meeting with the candidate.
Make sure you are aware of the activities happening on the website, as this is the first place a candidate will go to look at a potential employer and if they have any questions about your website in the interview, then you want to be able to answer them fully. Consider your presence on LinkedIn, encourage managers to share company updates to their personal connections to spread the word and increase the organisations reach online.
Marketing professionals know all too well the value of good branding. They will respond positively to companies with strong values that come through well in their branding. So, watching out to make sure all teams are aligned in your messaging will give your brand a solid tone that will be recognised and related to by people in and outside of the business.
Better your recruitment process
Clear job descriptions
Provide a company overview
The interview stage
All interview stages are a two-way process, make sure you are aiming to impress the candidates you are meeting with, as if they are the best candidate there is no doubt they will have had other offers. The moment the candidate meets with you and gets a feel for the initial office environment they will be assessing whether or not your company is one they would enjoy working for.
Aim to show them the best parts of your organisation and why they should want to work with you. Don’t assume that if you hold a prominent position in the market or work with high-profile clients, that a top candidate will choose your company over a lesser known brand.
If you would like any more information or to discuss how we can help with your recruitment processes, please do get in touch.