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General Manager, Korea - Beverages

Seoul, Seoul Permanent $130,000 - $138,000 per year View Job Description
High-impact leadership role in a leading global FMCG company. Full P&L ownership, turnaround and grow distributor-led business in Korea.
  • High-impact leadership role in a leading global FMCG company.
  • Full P&L ownership, turnaround and grow distributor-led business in Korea.

About Our Client

Our client is a leading global FMCG organization with a strong portfolio of established beverage brands and a presence across multiple international markets. The company is recognized for its consumer-focused approach, strong brand equity, and commitment to driving sustainable, long-term growth.

Job Description

Key responsibilities include:

  • Lead and drive overall business strategy for the Korea market, with full ownership of growth, profitability, and market performance.
  • Accountable for end-to-end P&L delivery, including revenue, margin, and EBIT targets.
  • Develop and execute annual and long-term strategic plans aligned with regional and global objectives.
  • Manage and optimize distributor partnerships to ensure effective market execution and expansion.
  • Oversee all commercial functions including sales, marketing, customer development, and demand planning.
  • Drive brand growth through localized marketing strategies, innovation, and adaptation of global campaigns.
  • Establish and execute pricing, channel, and portfolio strategies to capture market opportunities.
  • Lead cross-functional collaboration across supply chain, finance, and regional/global stakeholders.
  • Represent the Korea business in regional and global forums, as well as external industry engagements.
  • Build, lead, and develop a high-performing local team, fostering a strong growth and performance culture.



The Successful Applicant

Must-have requirements

  • A degree in a commercial or business-related field
  • Over 15 years' experience in the FMCG industry, including at least 10 years in a commercial leadership position
  • Demonstrated success in delivering strong business outcomes
  • Experience working with distributors and export markets
  • Solid knowledge of the South Korean market and retail landscape
  • Strong financial acumen, including P&L management
  • Experience in marketing, including innovation initiatives
  • Excellent communication and presentation capabilities
  • Familiarity with key business processes such as annual planning and S&OP
  • Proven leadership and strategic influencing abilities
  • Strong problem-solving skills
  • Experience in managing crises effectively
  • Proficiency in English and the relevant local business language, depending on location



Preferred qualifications

  • Marketing experience within the beverages or tea sector
  • Experience in digital or online sales and marketing
  • Background in food service operations



What's on Offer

This is a high-impact leadership opportunity within a globally recognized and growing FMCG business, offering full P&L ownership and strong exposure to regional and global stakeholders. The role provides a dynamic, entrepreneurial environment where leaders can shape market strategy and drive tangible business outcomes, alongside a competitive compensation package with performance-based incentives.

Contact
Nicole Cheah
Quote job ref
JN-052026-7022358

Job summary

Function
Sales
Subsector
Sales Subsector
Industry
Consumer & Retail
Location
Seoul
Contract type
Permanent
Consultant name
Nicole Cheah
Job reference
JN-052026-7022358

About Page Executive

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