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General Manager

Manila, Luzón Permanent View Job Description
Build, launch, and scale high‑growth eCommerce and Direct‑to‑Consumer (D2C) brands in the Philippines, owning end‑to‑end strategy, commercial performance, and team leadership across digital channels.
  • Rare opportunity to scale businesses, within a stable & profitable organisation
  • Build and lead eCommerce & direct-to-consumer brands in the Philippines

About Our Client

This is a business unit within a large & successful enterprise, with multiple businesses, across different sectors in the Philippines.

Job Description

Strategy & Commercial Leadership

  • Define and execute the eCommerce / D2C growth strategy for the Philippine market
  • Own P&L, revenue growth, margin performance, and customer lifetime value
  • Identify new market opportunities, product categories, and routes to market
  • Develop pricing, promotion, and go‑to‑market strategies aligned with brand positioning



Channel & Platform Ownership

  • Lead performance across owned platforms (Shopify / custom sites) and marketplaces (Shopee, Lazada, TikTok Shop, etc.)
  • Oversee CRM, data, analytics, and personalization strategies
  • Optimize funnel performance: traffic, conversion, retention, and repeat purchase



Marketing & Customer Growth

  • Partner closely with Marketing to drive paid media, social commerce, influencer, and content strategies
  • Own customer acquisition and retention metrics (CAC, LTV, ROAS)
  • Ensure seamless omnichannel experience between online and offline touchpoints (where applicable)



Operations & Supply Chain

  • Work cross‑functionally with Supply Chain, Fulfilment, and Customer Service
  • Ensure scalable operations, inventory planning, last‑mile delivery, and customer experience excellence



Team Leadership

  • Build and lead a high‑performing eCommerce & D2C team (commerce, performance marketing, CRM, operations)
  • Set clear KPIs, coach talent, and build succession pipelines
  • Act as a senior stakeholder with regional / global teams



The Successful Applicant

  • A strong background growing B2C businesses
  • Proven leadership experience in a senior executive role.
  • Consulting, private equity or strategy experience in local conglomerates is desirable, while also having hands-on, operational experience in a consumer business.
  • Capability to partner with business owners as well as executive & non-executive stakeholders.

What's on Offer

  • Competitive salary range, bonus, benefits & LTI
  • Unique General Manager opportunity to accelerate business growth, within an established and stable organisation
Contact
Rhiannon Guilford
Quote job ref
JN-042026-7004362

Job summary

Function
Digital
Subsector
Digital Subsector
Industry
Consumer & Retail
Location
Manila
Contract type
Permanent
Consultant name
Rhiannon Guilford
Job reference
JN-042026-7004362
Rhiannon Guilford profile photo
Page Executive
Rhiannon Guilford LinkedIn
Regional Director

Rhiannon leads Page Executive in the Philippines, partnering with businesses to recruit top executive and senior management talent.

Read more about Rhiannon Guilford

About Page Executive

Page Executive are inclusive Recruiters and Hirers, as reflected in our Clear Assured Platinum Standard Accreditation from the Clear Company. We are passionate about attracting diverse talent and are committed to ensuring our processes are inclusive and supportive.