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Sales Director, South Korea - Automotive Aftermarket B2B/B2B2C

Seoul, Seoul Permanent $111,000 - $140,000 per year View Job Description
An exciting opportunity for an experienced commercial leader to drive market growth, profitability, and strategic expansion for a leading automotive aftermarket business in South Korea. This role offers the chance to influence long-term market development, optimise distribution networks, and spearhead business transformation initiatives while leading a high-performing commercial organisation.
  • Lead growth for a premium automotive aftermarket brand
  • Shape market strategy and future business expansion

About Our Client

Our client is a well-established international player within the automotive aftermarket sector, recognised for its high-quality products, strong brand reputation, and commitment to innovation. Operating across multiple markets, the business continues to invest in growth, digital capabilities, and customer engagement to strengthen its market position and create sustainable long-term success across the region.

Job Description

With a regional reporting line to the APAC Commercial Director (expat), the Sales Director will be the most role senior employee based in South Korea and will be responsible for defining and executing the South Korea growth strategy, driving sales performance, enhancing route-to-market effectiveness, and leading organisational development initiatives. The role combines strategic planning, commercial leadership, and transformation responsibilities.Key Responsibilities

  • Develop and execute national sales strategies to achieve revenue, profit, and market share objectives.
  • Lead distribution, channel development, and strategic account management initiatives.
  • Drive market analysis, competitive intelligence, and business planning activities.
  • Oversee sales forecasting, performance management, and full commercial P&L accountability.
  • Lead business model transformation and route-to-market evolution initiatives.
  • Build, develop, and inspire a high-performing commercial team.



The Successful Applicant

  • Bachelor's degree in Business, Marketing, or a related discipline.
  • 10+ years of commercial leadership experience within a multinational environment.
  • Experience within automotive aftermarket - Cars, Vans, SUVs, motorcycles (tires, filters, oil, lubricants, parts, accessories, trucks, buses)
  • Demonstrated success delivering business growth and market share expansion.
  • Strong knowledge of B2B and B2C sales channels.
  • Proven experience managing distributors, channel partners, and key accounts.
  • Strong commercial and financial acumen with P&L ownership.
  • Experience leading organisational change, business transformation, or market expansion initiatives.
  • Strong stakeholder management, communication, and leadership capabilities.
  • Data-driven mindset with experience leveraging digital sales and analytics tools.



What’s on Offer

This is a high-impact leadership opportunity offering significant autonomy, visibility, and influence within a growing international business. The successful candidate will play a pivotal role in shaping future market strategy, building organisational capability, and driving long-term commercial success in a strategically important market.

Contact
Nicole Cheah
Quote job ref
JN-082026-7087751

Job summary

Function
Sales
Subsector
Sales Subsector
Industry
Consumer & Retail
Location
Seoul
Contract type
Permanent
Consultant name
Nicole Cheah
Job reference
JN-082026-7087751

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