Save Job Back to Search Job Description Summary Similar JobsOutstanding chance to join an early stage AI start-up100% remote role, based anywhere, for an excellent 0-1 start up marketing leadAbout Our ClientOur client is a well-funded, early-stage AI startup between seed stage and series A. This is a foundational hire, offering the opportunity to define and build the entire marketing function from scratch early stage. What makes it unique is that this is a chance to enter the AI market without prior AI industry experience, as long as you bring excellent experience defining marketing at a successful start-up before.Job DescriptionOwn and define the company's end-to-end marketing strategy from 0 → 1Develop clear positioning, messaging, and category narrative in a highly dynamic AI landscapeWork closely with founders to shape product-market fit and go-to-market directionTranslate a technically complex product into compelling, accessible storytellingDesign and execute early-stage growth experiments across channelsBuild initial demand generation engine (content, partnerships, founder-led growth, community)Establish key performance metrics and feedback loops to drive iterationCreate scalable foundations for future acquisition and brand growthBuild a distinct and credible brand presence in a crowded and fast-evolving AI marketDevelop thought leadership initiatives that position the company as a trusted voice in AI decision-makingCraft narratives that build trust and differentiation, particularly around reliability and accuracyOwn the creation of core marketing assets (website, content, tools, analytics setup)Select and implement lightweight, effective marketing tech stack suited for an early-stage environmentOperate in a highly hands-on manner with limited initial resourcesDefine hiring roadmap and scale the marketing function over timeBuild a lean, high-performing team, once product-market fit and initial traction are achievedThe Successful ApplicantCandidates from outside AI are explicitly encouraged to apply, provided they bring strong 0→1 marketing capabilities and a proven execution track recordProven experience building marketing in an early-stage start-up regardless of the specific industry (Seed → Series A/B or similar growth phase)Track record of being part of a successful scale-up, fundraising journey, or exitStrong hands-on execution capability combined with strategic thinkingExperience creating category positioning and early traction from scratchComfortable operating in small, fast-moving, ambiguous environments without structureInternational outlook and ability to work in a remote, distributed setupWhat's on OfferA unique opportunity to enter and shape the AI space at an early stage without requiring prior domain experienceA competitive annual salary + meaningful equity participationOpportunity to build the marketing function from first principlesDirect exposure to founders and investors in a high-impact, early-stage environmentRemote-first setup with flexibility across Europe and beyondContactAnna LadyshenskiQuote job refJN-062026-7042906Job summaryFunctionMarketing & CommunicationsSubsectorMarketing & Communications SubsectorIndustryTechnology Media & TelecomsLocationGermanyContract typePermanentConsultant nameAnna LadyshenskiJob referenceJN-062026-7042906
