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Senior Brand Director, Merrell Saucony LATAM

Chile, Latin America Permanent View Job Description
The Senior Brand Director, Merrell Saucony LATAM, will lead brand strategy and execution across the LATAM region within the FMCG and retail industry. This role requires expertise in brand management and marketing to drive growth and market presence.
  • Drive regional brand strategy with high visibility impact.
  • Join a leading FMCG/retail player with strong LATAM scale.

About Our Client

The hiring company is a well-established, large organization with a strong presence in the FMCG and retail industry, committed to delivering quality products and brand innovation across global markets.

Job Description

  • Develop and implement the brand strategy for Merrell and Saucony across the LATAM region.
  • Lead marketing campaigns to strengthen brand positioning and market share.
  • Oversee the development of retail strategies to enhance customer experience and sales.
  • Collaborate with cross-functional teams to align brand strategies with business objectives.
  • Analyze market trends and consumer insights to identify growth opportunities.
  • Manage budgets and allocate resources effectively to achieve brand goals.
  • Build and maintain relationships with key stakeholders, including distributors and partners.
  • Monitor and report on brand performance metrics to ensure continuous improvement.

The Successful Applicant

A successful Senior Brand Director, Merrell Saucony LATAM, should have:

  • Proven experience in brand management and marketing within the FMCG or retail industry.
  • Strong leadership and team management skills.
  • Expertise in developing and executing regional brand strategies.
  • Excellent analytical and decision-making abilities.
  • Ability to collaborate effectively with cross-functional teams and external partners.
  • Proficiency in market analysis and consumer insights.
  • Outstanding communication and presentation skills.
  • Fluency in English and Spanish is preferred.

What's on Offer

  • Competitive salary and performance-based bonus structure.
  • Opportunity to work with globally recognized brands in the FMCG and retail industry.
  • Access to restricted stock options and additional financial incentives.
  • Collaborative and innovative work environment.
  • Opportunity to lead a dynamic team and make a significant regional impact.
Contact
Estefania Campos
Quote job ref
JN-062026-7048080

Job summary

Function
Marketing & Communications
Subsector
Marketing & Communications Subsector
Industry
Consumer & Retail
Location
Chile
Contract type
Permanent
Consultant name
Estefania Campos
Job reference
JN-062026-7048080

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