Save Job Back to Search Job Description Summary Similar JobsLean setup with no established local structurePlay a key role in shaping how the business operates and scales in PolandAbout Our ClientFor our client, an international, consumer-driven organisation operating globally, we are currently recruiting a Country Manager for Poland (B2B/contract role).This is a senior commercial leadership role with responsibility for developing and scaling the business in Poland, within a lean and evolving market setup. The position should be viewed as a market-building mandate, rather than a traditional, fully structured country management role.Business ContextPoland represents a high-potential market within the client's international portfolio, with strong underlying category dynamics and significant headroom for further growth across modern trade, e-commerce and broader distribution channels.Following a recent leadership change, the organisation is taking the opportunity to reassess and strengthen its market approach, with a particular focus on improving commercial execution and increasing local ownership.The business is currently operating in a lean setup in Poland, with no established local structure - creating both complexity and opportunity for the incoming leader. The role reports into a regional General Manager within an international matrix structure and works closely with central functions across commercial, marketing and supply chain.Role OverviewThe Country Manager will be responsible for leading the commercial agenda in Poland, with a focus on driving growth, strengthening market presence and shaping the future operating model.This is a role for someone comfortable operating with a degree of ambiguity, capable of building foundations, structuring the market approach and delivering results without extensive local infrastructure.Job DescriptionDrive the overall commercial strategy and performance of the business in PolandLead and optimise the go-to-market model, including distributor-supported and logistics-enabled setup, while assessing opportunities to increase direct market control over timeDevelop and strengthen strategic partnerships with key retail customers, across modern trade and e-commerceBuild brand visibility and category positioning in a competitive consumer environmentOwn pricing strategy, margins and commercial levers, ensuring sustainable and profitable growthIdentify and unlock new growth opportunities, including channel expansion and route-to-market improvementsCollaborate with regional and global stakeholders, aligning local execution with international prioritiesDefine the local product range and contribute to market-specific commercial and marketing plansThe Successful ApplicantExperience in roles such as Country Manager, Managing Director, Commercial Director or Head of Sales & Operations, Head of BusinessBackground in consumer-driven sectors, ideally within consumer appliances / small domestic appliances, consumer electronics or other branded categories combining product, brand and distributionStrong exposure to hybrid go-to-market models, including distributor and wholesale management, direct retail partnerships as well as e-commerce / omnichannel environmentsExperience in organisations operating within international matrix structures, combining central governance with local responsibilityExperience in environments where market development required operating with limited local structures or indirect go-to-market models will be considered a strong advantageStrong commercial acumen, including pricing, margins and P&L understandingAbility to operate effectively in lean, developing and partially structured environmentsTrack record in building or evolving go-to-market modelsStrong relationship-building skills with key retail partnersHigh level of ownership, autonomy and entrepreneurial mindsetWhat's on OfferOpportunity to play a key role in shaping how the business operates and scales in PolandHigh level of autonomy within a lean and evolving structureReal impact on market development, rather than operating within an already mature setupExposure to an international organisation with strong growth ambitionsFully remote operating model (no local entity in Poland)ContactMichal StarosciakQuote job refJN-042026-6996740Job summaryFunctionSalesSubsectorSales SubsectorIndustryConsumer & RetailLocationWarsawContract typePermanentConsultant nameMichal StarosciakJob referenceJN-042026-6996740
