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Iberia Commercial & Marketing Head of Retail

Madrid, Spain Permanent View Job Description
Lead and develop the commercial and marketing strategy for the retail channel in Iberia, covering both branded business and private label / partner brands.
  • Well-known Personal Care Multinational company
  • Strategic key role

About Our Client

Growing well-known Personal Care multinational company

Job Description



Reporting to the Commercial GM South Europe & International her/his main responsibilities will be:

  • Define and execute the Iberia retail commercial strategy
  • Lead both Sales and Retail Marketing teams
  • Manage relationships with major national retailers
  • Drive growth for both branded and private label business
  • Lead negotiations with key accounts
  • Ensure profitability and budget control
  • Work cross-functionally with Finance, Supply Chain and European teams
  • Identify growth opportunities and develop new business initiatives



Team scope

  • Sales team: 8-10 people
  • Retail marketing team: 3 people
  • Direct reports: 3-4

The Successful Applicant



Required experience

  • +10 years of experience in Sales / Marketing within retail / FMCG / consumer goods
  • Strong experience with large retailers
  • Experience with private label / partner brands preferred
  • Proven leadership of senior commercial teams
  • Experience in multinational organizations
  • Strong negotiation skills
  • Strong analytical and data-driven mindset (Nielsen / IRI or similar)

Education

  • Bachelor's degree in Business, Marketing, Economics or similar
  • MBA or postgraduate studies are a plus



Key competencies

  • Strong commercial and marketing balance
  • Retail expertise
  • Strategic mindset with operational execution
  • Leadership and team development
  • Ability to manage complex stakeholders
  • Results-driven and growth-oriented

What's on Offer

This role has full responsibility for retail sales and retail marketing, ensuring sustainable growth, profitability, and strong relationships with key retail customers. The position combines strategic leadership with hands-on commercial execution and requires extensive experience in the retail environment.

Contact
Cecilia Okiñena
Quote job ref
JN-032026-6984854

Job summary

Function
Sales
Subsector
Sales Subsector
Industry
Consumer & Retail
Location
Madrid
Contract type
Permanent
Consultant name
Cecilia Okiñena
Job reference
JN-032026-6984854
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Page Executive
Cecilia Okiñena LinkedIn
Partner

Cecilia is a headhunter for C-level and Director recruitment within FMCG/Consumer Goods. She expertly identifies General Managers, CFOs, and senior professionals for Spanish and multinational businesses.

Read more about Cecilia Okiñena

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